Senior Marketing Technology (Customer Data & Marketing Analytics)

amarbank· Performance Marketing
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📍 JakartaFull time Permanent

About this role

Responsibilities:

  • Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
  • Architect, scale, and maintain the enterprise digital MarTech stack (CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks) across all app, web, and paid channels.
  • Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).
  • Enforce robust tracking standards-including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols-across internal campaigns, affiliates, and external agencies.
  • Eliminate manual reporting workflows by engineering centralized data models within cloud warehouses (BigQuery, Snowflake), serving as the single source of truth for marketing operations.
  • Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics-from ad impression to Telesales conversion, CRP repeat loan/purchase, and Affiliate payout.
  • Develop multi-touch attribution (MTA) and incrementality frameworks to measure true digital ROI, monitor affiliate traffic quality, and accelerate digital-lead-to-telesales conversion speed.
  • Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce CAC and improve overall funnel conversion. 

Requirements:

  • Education: Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
  • Experience: 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations with exposure to both digital and offline/partner channels.
  • Data & Technical Skills:
    - Advanced SQL proficiency (BigQuery, Snowflake, PostgreSQL) for joining complex online ad data with offline CRM/Telesales databases.
    - Expertise in Bl tools (Looker, Tableau, Power BI) and advanced modeling in Excel/Google Sheets.
    - Deep knowledge of Google Tag Manager (including Server-Side GTM), CDPs (Segment, RudderStack, etc.), and Webhooks/APls.
  • Domain Knowledge:
    - Digital Channels: Hands-on understanding of major ad platforms (Google Ads, Meta Ads, TikTok, Ad Partner and Programmatic).
    - Telesales & CRM: Familiarity with telephony/dialer integrations, CRM, (Moengage), and retention/loyalty tracking mechanics (Tada, Xoxoday).
    - Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integration, and agency reporting standards.
  • Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams, media agencies, affiliate managers, and telesales leaders.

Bonus point if:

  • Experience implementing multi-touch attribution (MTA) or Marketing Mix Modeling (MMM).
  • Having certifications on digital marketing trainings / bootcamp / other similar relevant professional or expertise recognitions.
  • Agency, F-commerce, banking or financial services knowledge or experience is a plus. 

Frequently Asked Questions

Is the salary disclosed for the Senior Marketing Technology (Customer Data & Marketing Analytics) position at amarbank?
The salary for this Senior Marketing Technology (Customer Data & Marketing Analytics) role at amarbank is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Senior Marketing Technology (Customer Data & Marketing Analytics) position at amarbank located?
This Senior Marketing Technology (Customer Data & Marketing Analytics) role at amarbank is based in Jakarta. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Senior Marketing Technology (Customer Data & Marketing Analytics) role at amarbank full-time or part-time?
This is listed as a Full time Permanent position. It is posted as a Senior Marketing Technology (Customer Data & Marketing Analytics) role in the Performance Marketing department at amarbank.
Which team or department does the Senior Marketing Technology (Customer Data & Marketing Analytics) at amarbank belong to?
This Senior Marketing Technology (Customer Data & Marketing Analytics) position is part of the Performance Marketing department at amarbank. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Senior Marketing Technology (Customer Data & Marketing Analytics) position at amarbank?
Click the "Apply Now" button on this page. You will be redirected to amarbank's official application portal hosted on lever where you can submit your application directly.
When was the Senior Marketing Technology (Customer Data & Marketing Analytics) job at amarbank posted?
This Senior Marketing Technology (Customer Data & Marketing Analytics) position at amarbank was posted on Sep 22, 2026. Apply as soon as possible — early applications are often reviewed first.
Senior Marketing Technology (Customer Data & Marketing Analytics)
amarbank
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