Customer Advocacy Manager
Packback
Customer Advocacy Manager
thatch· Marketing
About this role
About the role
Thatch is building our customer advocacy function from the ground up — which means there's no playbook to inherit and no ceiling on what it becomes. We're building it as its own function from zero, at the exact moment you’ll make a sizable impact on the company's growth.
You'll own the program end to end: a formal sales reference process that connects the right customer to the right prospect at the right time, and a customer advocacy motion that turns our strongest customers into public voices for Thatch — case studies, speaking opportunities, and a community of HR leaders who chose to do things differently.
This is a builder's role. The program, the mechanics to make advocacy scalable, and the community are yours to define. You’ll work closely with Sales, Customer Success, and Marketing.
What you'll do
- Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.
- Develop a strong bench of customer advocates and create an experience that makes participation valuable for them.
- Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations.
- Build the systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation to operate efficiently at scale.
- Measure the program’s impact across reference usage, content, pipeline influence, and win rates.
What we're looking for
- 8+ years of experience in customer marketing, advocacy, community, or a related function.
- Experience building a customer reference or advocacy program from the ground up.
- A track record of turning customer relationships into measurable business outcomes.
- Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer.
- Comfort operating as a senior, hands-on IC in a fast-moving environment
Experience that stands out
- Experience in fintech, HR tech, benefits, healthcare, or another trust-driven B2B category.
- Existing relationships with industry analysts, media, conference organizers, or other relevant external communities.
What to expect
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
- Initial conversation with a recruiter.
- Hiring manager interview.
- Conversations with members of the team.
- Final conversation with our leadership team.
Estimated Compensation Range
$130,000—$170,000 USD
About Thatch
We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.
Frequently Asked Questions
What is the salary for the Customer Advocacy Manager role at thatch?
The listed salary for this Customer Advocacy Manager position at thatch is USD 130K–170K. This is a remote full-time role.
Is the Customer Advocacy Manager job at thatch remote?
Yes, this Customer Advocacy Manager position at thatch is remote, with team members based in Remote (US). You can work from home or anywhere in the supported regions.
Which team or department does the Customer Advocacy Manager at thatch belong to?
This Customer Advocacy Manager position is part of the Marketing department at thatch. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Customer Advocacy Manager position at thatch?
Click the "Apply Now" button on this page. You will be redirected to thatch's official application portal hosted on greenhouse where you can submit your application directly.
When was the Customer Advocacy Manager job at thatch posted?
This Customer Advocacy Manager position at thatch was posted on Aug 27, 2026. Apply as soon as possible — early applications are often reviewed first.
Customer Advocacy Manager
thatch · 💰 USD 130K–170K
You'll be redirected to thatch's official application page on Greenhouse.