CRM Manager
monks
CRM Manager
betsson· Commercial
About this role
The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.
THE WOW
We are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.
A flavour of what you will be doing:
- Devise and execute effective marketing programmes within the customer lifecycle
- Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
- Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
- Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
- Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings
- Work with BI & Data warehouse teams to facilitate real-time data-driven communication
- Conduct analysis of the performance of all CRM journeys
YOU'RE GOOD AT
- At least four years of iGaming experience
- At least two years of CRM experience
- Excellent communication skills
- Analytical skills
- Excellent organisation skills
- Fluent in both Greek and English
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Frequently Asked Questions
Is the salary disclosed for the CRM Manager position at betsson?
The salary for this CRM Manager role at betsson is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the CRM Manager position at betsson located?
This CRM Manager role at betsson is based in Malta. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the CRM Manager at betsson belong to?
This CRM Manager position is part of the Commercial department at betsson. See the full job description for more information about the team structure and responsibilities.
How do I apply for the CRM Manager position at betsson?
Click the "Apply Now" button on this page. You will be redirected to betsson's official application portal hosted on greenhouse where you can submit your application directly.
When was the CRM Manager job at betsson posted?
This CRM Manager position at betsson was posted on Jul 3, 2026. Apply as soon as possible — early applications are often reviewed first.
CRM Manager
betsson
You'll be redirected to betsson's official application page on Greenhouse.