Creative Strategist - Health & Wellness E-commerce (US/Remote)
Paired· Recruiting Team
About this role
Paired is a global staffing and recruiting agency that connects talented professionals with remote career opportunities at international companies. We help businesses build strong remote teams while giving professionals worldwide access to meaningful, long-term roles.
About the Client
Our client is a fast-growing DTC e-commerce brand in the women’s health and wellness industry. The company offers natural wellness products and operates through Shopify with a subscription-based model.
About the Role
We are looking for a data-driven Creative Strategist with experience creating high-performing paid social concepts for DTC e-commerce brands.
You will turn customer insights, market research, and performance data into compelling advertising concepts that drive customer acquisition and subscription growth.
Key Responsibilities
- Develop creative strategies for Meta, TikTok, and other paid social channels.
- Research customers, competitors, trends, pain points, and buying motivations.
- Create concepts, hooks, messaging angles, scripts, and storyboards.
- Prepare clear briefs for video editors, designers, and UGC creators.
- Build and manage structured creative testing plans.
- Analyze metrics such as CTR, CPA, CVR, ROAS, and video retention.
- Identify winning ads and develop new iterations to scale performance.
- Collaborate with media buyers and the creative production team.
- Organize creative tests, results, and key learnings.
- Ensure messaging follows brand and advertising guidelines.
Requirements
- Proven experience as a Creative Strategist for DTC e-commerce brands.
- Strong knowledge of direct-response advertising and performance creative.
- Experience developing paid social creatives for Meta and TikTok.
- Ability to turn research and performance data into actionable concepts.
- Experience writing hooks, scripts, ad copy, and creative briefs.
- Understanding of UGC, testimonials, problem-solution ads, product demonstrations, and educational formats.
- Knowledge of e-commerce funnels and customer acquisition.
- Strong analytical, communication, and organizational skills.
- Portfolio or examples of ads that generated measurable results.
Nice to Have
- Experience in women’s health, wellness, supplements, beauty, or personal care.
- Experience with Shopify and subscription-based brands.
- Familiarity with creative research and analytics tools.
- Understanding of health and wellness advertising compliance.
Benefits
Frequently Asked Questions
Is the salary disclosed for the Creative Strategist - Health & Wellness E-commerce (US/Remote) position at Paired?
The salary for this Creative Strategist - Health & Wellness E-commerce (US/Remote) role at Paired is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Creative Strategist - Health & Wellness E-commerce (US/Remote) job at Paired remote?
Yes, this Creative Strategist - Health & Wellness E-commerce (US/Remote) position at Paired is remote, with team members based in Colombia, TELECOMMUTE. You can work from home or anywhere in the supported regions.
Is the Creative Strategist - Health & Wellness E-commerce (US/Remote) role at Paired full-time or part-time?
This is listed as a Full time position. It is posted as a Creative Strategist - Health & Wellness E-commerce (US/Remote) role in the Recruiting Team department at Paired.
Which team or department does the Creative Strategist - Health & Wellness E-commerce (US/Remote) at Paired belong to?
This Creative Strategist - Health & Wellness E-commerce (US/Remote) position is part of the Recruiting Team department at Paired. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Creative Strategist - Health & Wellness E-commerce (US/Remote) position at Paired?
Click the "Apply Now" button on this page. You will be redirected to Paired's official application portal hosted on workable where you can submit your application directly.
When was the Creative Strategist - Health & Wellness E-commerce (US/Remote) job at Paired posted?
This Creative Strategist - Health & Wellness E-commerce (US/Remote) position at Paired was posted on Aug 13, 2026. Apply as soon as possible — early applications are often reviewed first.
Creative Strategist - Health & Wellness E-commerce (US/Remote)
Paired
You'll be redirected to Paired's official application page on workable.