Creative Strategist (Gaming Experience Preferred)

lnw· LNW India Solutions Private Limited
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📍 Bangalore, IndiaFull time

About this role

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.

 

SciPlay currently offers nine core games, including social casino games Jackpot Party Casino, Gold Fish Casino Slots, Hot Shot Casino and Quick Hit Slots, and casual games MONOPOLY Slots, Bingo Showdown, 88 Fortunes Slots, Backgammon Live and Solitaire Pet Adventure with offices all over the world!

Position Summary

We are looking for a Junior Creative Strategist to join our innovative team. In this role, you will bring together creativity and data, develop high performing campaigns for User Acquisition (UA) and Retargeting (RT) as well as improve app store conversions through App Store Optimization (ASO). You will build impactful creative strategies and creatives which drive growth, engagement, and retention. You are analytical yet creative, you can work independently while collaborating cross-functional teams and concurrently manage multiple projects/initiatives.

We are looking for a team player who thrives when challenged, spreads a positive can-do attitude, has a thirst to learn, and can help us evolve our creative production.

Key responsibilities:


Analyze creative performance to measure creative effectiveness and identify the creatives that resonate with our audience.

Develop data-driven creative strategies and engaging concepts that fit with our products, campaign objective and audience insights.


Find new, fresh creative approaches, experiments and, in parallel, strongly focus on optimizing existing creatives.

Write ad briefs that are data-driven and creative.

Drive creative testing backed up with a hypothesis to gain insights, identify opportunities and apply them to our creative production.

Research and explore competitors’ creative strategies and mobile gaming trends to ensure our strategy remains fresh and competitive at all times as well as identify opportunities for creative innovation.

Partner with UA, RT and, ASO teams to align creative strategies with marketing goals. - Collaborate with game teams to ensure product features will be reflected in our creative strategy.

Work closely with the Art Team to execute the creative strategy, review concepts and ads.

Requirements:

Strong analytical skills.

Creative thinker: create multiple messages and concepts that drive from the same insights.

A keen eye for details.

Knowledge of social, gaming, analytics, and advertising worlds.

Experience or genuine interest in game design.

Understanding UA, RT and ASO strategy and tactics is an advantage.

Experience in overseeing creative campaigns, making sure they align with the strategy is a plus.

Agency experience is an advantage.

Location : ITPL, Whitefield, Bengaluru
Work Model: 4 days work from office

Frequently Asked Questions

Is the salary disclosed for the Creative Strategist (Gaming Experience Preferred) position at lnw?
The salary for this Creative Strategist (Gaming Experience Preferred) role at lnw is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Creative Strategist (Gaming Experience Preferred) position at lnw located?
This Creative Strategist (Gaming Experience Preferred) role at lnw is based in Bangalore, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Creative Strategist (Gaming Experience Preferred) role at lnw full-time or part-time?
This is listed as a Full time position. It is posted as a Creative Strategist (Gaming Experience Preferred) role in the LNW India Solutions Private Limited department at lnw.
Which team or department does the Creative Strategist (Gaming Experience Preferred) at lnw belong to?
This Creative Strategist (Gaming Experience Preferred) position is part of the LNW India Solutions Private Limited department at lnw. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Creative Strategist (Gaming Experience Preferred) position at lnw?
Click the "Apply Now" button on this page. You will be redirected to lnw's official application portal hosted on workday where you can submit your application directly.
When was the Creative Strategist (Gaming Experience Preferred) job at lnw posted?
This Creative Strategist (Gaming Experience Preferred) position at lnw was posted on Jul 24, 2026. Apply as soon as possible — early applications are often reviewed first.
Creative Strategist (Gaming Experience Preferred)
lnw
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