Creative Lead (IFN Labs)

indiefolio· Marketing
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📍 Mumbai, MH, IndiaFULL TIME
client relationship managementcampaign management

About this role

About IndieFolio Labs:
IndieFolio Labs is the technology and innovation arm of the IndieFolio Network, built to lead the shift to AI native creative production. IndieFolio itself has 11 years and 400+ brands behind it, built on a vetted network of India's best creative talent. Labs takes that foundation and builds the creative automation technology that runs on top of it, our own workflows, our own orchestration platform, and a memory layer for every brand we work with. We work across the best AI models available and benchmark them constantly, so what we recommend to a client is the best option for that job, not just the one we started with.
We're leading this shift in India. Our systems already run for some of the country's largest banks and FMCG brands, and we've rebuilt how our own creative team works around them.

The Role:
Creative production is changing fast. AI can now generate film, image, copy and audio at a quality brands are happy to use, and the cost of making one more version has dropped close to zero. What used to mean 20 assets for a campaign can now mean 20,000, and every single one still needs to feel on brand.
This changes what a creative person needs to bring to the table. The idea becomes the whole job. We're looking for someone who can look at a client's brief and their business, spot where AI can genuinely change what's possible, frame that opportunity better than the client can themselves, sell it, and then lead it all the way to delivery.
You won't be handing off your idea to a separate strategist, producer and account manager. You'll carry it yourself, from the first proposal to the last delivered asset, with our AI pipeline and creative team behind you.

What You'll Own:
Ideas — Concept campaigns, films, scripts and social work across every digital touchpoint, built from day one to run at scale.
Proposals — Turn client briefs into sharp problem framing and proposals our sales team can take to market.
The Room — Present and sell creative work directly to clients, including senior enterprise marketing teams.
Delivery — Once work is won, lead it with our creative team and AI agents, stay close to the client, and see it through to the finish.
Upsell — Spot the next opportunity inside every live account and bring it to the table.
AI Video — Lead this practice for us and keep bringing clients new video ideas as the technology moves forward.

What We're Looking For:
  • 4 to 7 years across creative, strategy or brand roles, with digital and film work in your portfolio
  • Great taste, and the confidence to trust it
  • Ideas come naturally to you, and you can defend why they'll work
  • You frame a client's problem better than they can
  • Comfortable in front of senior stakeholders and not afraid to hold a point of view
  • Genuinely curious about AI and keen to build with it (you don't need to be an expert going in, we'll teach you the tools)

Why This Role, Why Now
Own the whole loop — Most creative roles give you one slice of a campaign. Here you own concept, sale, delivery and upsell, all in one seat.
Work at a scale that wasn't possible before — Our systems already run for some of India's largest banks and FMCG brands, producing at volumes no traditional production model could match.

Learn as you go — We'll teach you everything technical: building reusable brand skills, custom workflows, our orchestration platform, brand memory layers, and how to direct AI agents like a production team.

Work directly with leadership — You'll work closely with Kavan Antani, our co founder and CEO, named to Forbes 30 Under 30 India in Marketing and Advertising.

Remote first — Full flexibility on where you work, backed by a team spread across 11 cities in India.

Frequently Asked Questions

Is the salary disclosed for the Creative Lead (IFN Labs) position at indiefolio?
The salary for this Creative Lead (IFN Labs) role at indiefolio is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Creative Lead (IFN Labs) position at indiefolio located?
This Creative Lead (IFN Labs) role at indiefolio is based in Mumbai, MH, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Creative Lead (IFN Labs) role at indiefolio full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Creative Lead (IFN Labs) role in the Marketing department at indiefolio.
Which team or department does the Creative Lead (IFN Labs) at indiefolio belong to?
This Creative Lead (IFN Labs) position is part of the Marketing department at indiefolio. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Creative Lead (IFN Labs) position at indiefolio?
Click the "Apply Now" button on this page. You will be redirected to indiefolio's official application portal hosted on keka where you can submit your application directly.
When was the Creative Lead (IFN Labs) job at indiefolio posted?
This Creative Lead (IFN Labs) position at indiefolio was posted on Sep 24, 2026. Apply as soon as possible — early applications are often reviewed first.
Creative Lead (IFN Labs)
indiefolio
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