Job Summary:
The Creative Director leads the creative vision and execution
across all CIG Motors brand touchpoints, overseeing design, motion, video, and
content development. The role translates marketing objectives into compelling
creative concepts and ensures all creative output is of a high standard,
on-brand, and delivered on time.
Key Responsibilities:
Creative
Strategy & Direction
- Develop
the overall creative direction and concepts for campaigns, aligned with
brand and marketing objectives.
- Translate
briefs from the Marketing Manager into strong creative concepts for
campaigns, events, social content, and offline collateral.
- Champion
creative innovation that differentiates the CIG Motors brand in the
market.
Team
Leadership & Production Oversight
- Lead and
mentor the creative team to deliver high-quality output on time.
- Oversee
the production of videos, photography, motion graphics, and print/digital
collateral.
- Review
and approve all creative deliverables prior to publishing or release.
Brand
Consistency & Quality Control
- Ensure
all creative output adheres to brand guidelines and maintains a consistent
visual identity.
- Establish
and maintain quality standards and creative review processes.
Trends,
Innovation & Vendor Management
- Stay
current with design, video, and creative trends and technology to keep the
brand's output fresh and competitive.
- Manage
external creative agencies, freelancers, and production vendors when
required.