Content Writer

Key Responsibilities

• Work with marketing and business teams to understand campaign objectives, product priorities, target audiences, and expected business outcomes before developing content.
• Research learner profiles, audience behaviour, products, academic offerings, competitors, industry trends, and relevant topics to develop accurate and market-relevant content.
• Own end-to-end content development across websites, landing pages, blogs, articles, email campaigns, banners, social media, and other digital marketing assets.
• Develop long-form and short-form content aligned with the intended audience, communication objective, content format, and stage of the user journey.
• Translate complex academic, product, and business information into clear, engaging, credible, and audience-friendly content.
• Develop SEO-focused content based on keyword opportunities, search intent, topic relevance, content gaps, and organic growth objectives.
• Apply on-page SEO principles including keyword placement, content structure, headings, metadata, internal linking, readability, and search intent alignment.
• Support off-page SEO initiatives through content contributions, outreach content, link-building requirements, and other assigned organic growth activities.
• Identify content gaps and opportunities by analysing existing website content, search trends, competitor content, keyword performance, and user behaviour.
• Review and optimise existing content to improve search visibility, engagement, relevance, readability, and conversion performance.
• Develop conversion-focused copy that supports measurable business actions such as registrations, applications, enquiries, learner engagement, and fee payments.
• Ensure every content asset has a clear purpose, target audience, communication objective, and desired user action.
• Work closely with academic teams, marketing managers, designers, SEO teams, and other stakeholders to validate information and ensure content accuracy and relevance.
• Maintain consistency in brand voice, terminology, messaging, editorial standards, and communication quality across all channels.
• Validate factual accuracy, particularly for academic programmes, university information, products, processes, and learner-facing communication.
• Use content performance data and stakeholder feedback to identify what is working, what requires improvement, and where content strategy needs to evolve.
• Maintain content calendars, track assigned deliverables, and ensure timely completion of content requirements with minimal follow-up and rework.
• Build a strong understanding of the organisation's products, learner journey, brand positioning, and business model to progressively improve content quality and effectiveness.
• Experiment with new content formats, tools, AI-assisted content workflows, and content optimisation approaches while maintaining quality and editorial control.
• Continuously improve content processes, standards, and workflows to increase content quality, efficiency, scalability, and business impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 2–3 years of professional experience in content writing, preferably in EdTech, higher education, digital marketing, or related sectors.
• Strong written communication and editorial skills with excellent command of English.
• Strong research, information synthesis, and content structuring ability.
• Good understanding of digital marketing concepts, audience engagement, and content marketing.
• Working knowledge of SEO principles, keyword research, search intent, on-page optimisation, and content performance (or strong inclination to learn).
• Ability to understand and translate complex academic, product, and business information into clear, engaging, and credible content.
• Analytical mindset with the ability to use content performance data and insights to identify improvement opportunities.
• Strong attention to accuracy, consistency, grammar, readability, and detail.
• Ability to maintain brand voice, messaging, and editorial standards across different content formats and channels.
• Good coordination and stakeholder management skills, with the ability to work effectively with academic, marketing, design, and business teams.
• Ability to manage multiple content requirements, priorities, and timelines independently.
• Strong ownership of assigned deliverables with minimal follow-up and a focus on quality and timely execution.
• Willingness to learn, experiment with new content approaches and AI-enabled tools, and continuously improve.
• Go-Getter Attitude.