Content & SEO Specialist
WATI.io
Content & SEO Specialist
WATI.io· Marketing
About this role
About Wati
Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.
Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.
Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.
Responsibilities
- Plan, write, and edit blog content, including editorial topics aligned with SEO strategy and the marketing funnel.
- Conduct keyword research and on-page SEO optimization, ensuring content is discovered organically by the target audience.
- Create and manage email marketing flows, including lead nurturing and institutional communications.
- Develop market educational content with the Customer Success and Sales teams, turning Wati as a Thought Leadership & Brand Educator.
- Create and optimize landing pages focused on conversion, aligned with acquisition and lead generation campaigns.
- Monitor content performance (organic traffic, rankings, engagement) and adjust strategy based on data.
- Collaborate with Performance Marketing, Design, and Product teams to ensure message and brand consistency.
- Experience in B2B SaaS or martech.
- Spanish & Portuguese speaker (required).
- Fluent English (required).
- Prior experience in content creation, copywriting, and on-page SEO.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console).
- Experience with email marketing and automation platforms.
- Familiarity with building landing pages (LP builder / CMS tools).
- Analytical mindset and ability to connect content production to business metrics.
Nice to have
- Experience in B2B SaaS or martech.
- Knowledge of the WhatsApp automation / conversational AI market.
- Experience producing content for multiple Latin American markets (ES-LATAM and PT-BR).
- Fluency in Portuguese.
Frequently Asked Questions
Is the salary disclosed for the Content & SEO Specialist position at WATI.io?
The salary for this Content & SEO Specialist role at WATI.io is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Content & SEO Specialist job at WATI.io remote?
Yes, this Content & SEO Specialist position at WATI.io is remote, with team members based in Colombia, TELECOMMUTE. You can work from home or anywhere in the supported regions.
Is the Content & SEO Specialist role at WATI.io full-time or part-time?
This is listed as a Full time position. It is posted as a Content & SEO Specialist role in the Marketing department at WATI.io.
Which team or department does the Content & SEO Specialist at WATI.io belong to?
This Content & SEO Specialist position is part of the Marketing department at WATI.io. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Content & SEO Specialist position at WATI.io?
Click the "Apply Now" button on this page. You will be redirected to WATI.io's official application portal hosted on workable where you can submit your application directly.
When was the Content & SEO Specialist job at WATI.io posted?
This Content & SEO Specialist position at WATI.io was posted on Jul 21, 2026. Apply as soon as possible — early applications are often reviewed first.
Content & SEO Specialist
WATI.io
You'll be redirected to WATI.io's official application page on workable.