Content Marketing Manager DACH (all genders)

Across Europe, fleets are under enormous pressure. Fuel costs are rising. Regulatory requirements are tightening. The shift to low-emission vehicles is accelerating. And yet, around 70% of European businesses still manage their fleets manually—using spreadsheets, disconnected tools, and processes that were never built for this moment.

Shiftmove exists to make this simple. We are a profitable B2B SaaS company and the fastest-growing fleet management platform in Europe. Born from the merger of Avrios and Vimcar, we now serve tens of thousands of corporate customers across Germany, France, Spain, Switzerland, Poland, and beyond. Most recently, we acquired Optimum and Ocean in France, expanding our footprint and doubling down on one of Europe's largest fleet markets. Our AI-powered platform connects real-time vehicle data with intelligent software so that businesses can procure smarter, control costs, stay compliant, and lead the transition to cleaner mobility—all from one place.

About The Role

We're looking for someone to own this content engine: not just to produce content, but to shape what we talk about, how we show up, and how content fuels growth across the business. You'll work closely with Product Marketing on positioning and launches, partner with Demand Gen on campaigns, and have direct ownership of content's contribution to our pipeline. We have a strong foundation—you'll take ownership, raise the bar, and scale what works.

What You Will Own

• Funnel Content Strategy: Drive content strategy and SEO / AI-optimized production across the funnel, including blog posts, landing pages, whitepapers, and videos.
• Editorial Calendar: Manage Shiftmove's content planning calendar and editorial direction.
• Organic Performance: Oversee organic content performance, keyword strategy, and stay ahead of how AI search is transforming digital visibility.
• Scalable Content Operations: Build content operations that scale across new product rollouts, post-acquisition brand integration, and GTM campaigns.
• GTM Enablement: Create content that GTM teams can use to articulate product value, such as one-pagers, product narratives, and campaign summaries.
• Lead Optimization: Drive lead-optimization for our blog/Boxenstopp, alongside writing articles and executing SEO-related topics.

Who You’ll Work With

• Product Marketing: Partner on messaging, positioning, and go-to-market launches.
• Demand Gen and Brand: Collaborate to ensure content drives actual performance, not just traffic.
• Growth and Web Teams: Optimize content to maximize conversions and fuel the pipeline.
• Sales, RevOps, and Product: Deliver content that supports product launches, sales enablement, and GTM campaigns.

What You’ll Need to Succeed

• B2B SaaS Experience: A proven track record in content marketing, ideally within the B2B SaaS sector.
• Systems Thinking: You think in systems—editorial calendars, content ops, scalable workflows—rather than just individual pieces.
• AI Tool Fluency: Comfortable leveraging modern AI tools to draft, repurpose, and scale content efficiently.
• Tech Stack Familiarity: Hands-on experience working with HubSpot and Webflow.
• Languages: Fluent/Native-level German (C2) and excellent English; knowledge of French or Italian is a plus.

What's in it for You

• Real Ownership: You shape the editorial direction and directly measure your strategic impact.
• A Rewarding Challenge: Navigate a complex, multi-product, multi-audience, DACH-focused content ecosystem.
• Strategic Proximity: You are embedded within Product Marketing, putting you close to the overarching strategy and the product launches you'll be championing.

Benefits

• Vacation: 30 days of paid time off.
• Workation: Up to 6 weeks per year working remotely from anywhere in the world.
• Dog-Friendly Office: Because furry coworkers make everything better! 🐶
• Professional Development: A €2,000 annual budget dedicated to your personal and professional growth.
• Perks & Mobility: Urban Sports Club membership, Hrmony subscription, JobRad, or a subsidy for a BVG ticket.
• Wellbeing: 1 dedicated Mental Health Day + full access to nilo.health.
• For Foodies: Free lunch once a week, biweekly company breakfast, and 24/7 available drinks & snacks. 🍕

We Mean It!

With over 40 nationalities, we are united by our dedication and a shared belief in our purpose: to simplify mobility operations for businesses. Different backgrounds, career paths, and perspectives are what make our work better.

What we care about is simple: people who take responsibility, make things happen, and care deeply about the work. If you're unsure whether you fit perfectly, apply anyway! And if you need any adjustments during the recruitment process, just let us know, and we'll make it work.