Terms of Reference

Job Title

Consultant (Part Time)- Sales/Marketing

Project

Women Led Circular Economy

Department

Programme Implementation Unit

Reporting to

Project Lead

Location

Remote and Partial Travel

Contract

80 Days (From July 2026 to February 2027)

About Bal Raksha Bharat

Bal Raksha Bharat (also known as Save the Children) is India’s leading independent child rights’ organisation, which works in 16 states of the country. Beginning its journey in 2008 in India, and registered as ‘Bal Raksha Bharat’, we have changed the lives of more than 12.4 million (1.2 crore) children till March 2022. We firmly believe that every child deserves the best chance for a bright future, which is why, we are fiercely committed to ensuring that children not only survive but thrive. With a bold ambition and a powerful vigilance, we do whatever it takes to save the children. In India and across the world, Save the Children works on-ground – every day and especially, in times of crisis. Our pioneering programs address children’s unique needs; giving them a healthy start, an opportunity to learn as well as protection from harm. When crisis strikes, we are always among the first to respond and the last to leave. We are the outspoken champions for children, ensuring that their voices are heard and their issues are given top priority. Drawing on a century of leading expertise, we take on the toughest challenges, facing the hardest-to-reach children – especially those unfairly excluded from the world’s progress.

PROJECT BRIEF

BRB, in partnership with Kusumgar Industries, is launching a Women-Led Circular Economy Programme in Karanj, Surat, to empower young women and SHGs through textile waste upcycling, entrepreneurship, skilling, and sustainable livelihoods. The project will establish multiple SHG-based production units, provide skill training, ensure market linkages, build backward and forward supply chains, and set up a federation-based model for sustainability.

Role Purpose:

Responsible for all forward market linkages, branding, pricing, promotion, corporate outreach, retail tie-ups, and e-commerce strategy for the Circular Economy project.

• Develop multi-channel sales pipelines covering Local boutiques & retail outlets (e.g., Surat, Vadodara, Ahmedabad), Corporate/CSR gifting partners, Craft fairs, trade expos, livelihood melas, E-commerce (Amazon Karigar, Flipkart Samarth, curated online stores).
• Facilitate pilot sales in Year 2 and scale-up in Year 3.
• Lead B2B outreach to sustainable fashion brands, eco-friendly gifting companies, and bulk buyers.
• Develop and maintain a unified brand identity for the women’s enterprises including labels, packaging, and storytelling tags.
• Conduct outreach, pitch product lines, negotiate rates, and secure bulk orders.
• Coordinate with industries in Surat, Vadodara, Ahmedabad GIDC for raw material partnerships (backward linkages relevant to branding/CSR gifting narratives).
• Maintain sales registers, buyer databases, leads pipeline, revenue and stock movement.
• Provide monthly sales/marketing updates to the Project Lead.
• Support development of 20+ SKUs over 3 years based on the innovation cycle described in the concept note.
• Share market insights with design mentors (NID/NIFT) and production trainers to guide new SKU development.
• Track demand trends, buyer feedback, and competitor products.

Key Deliverable

S. No.

Key Deliverable

Duration (In Days)

Month 1 and 2

Mapping and listing of E commerce platform with detailed registration process (example- Government & National E-Commerce Platforms like eSaras, iMahila, GeM (Government e-Marketplace) SHG Samarth, SHE-MART, State-Level Portals, Meesho), MSME, Commercial E-Commerce Partnerships.

Prepare and design the catalogue of the product for marketing

Design the portfolio of product including product details, Feacture and Specs, product video, product description etc for e commerce and retail.

20 Days

Month 3 and 4

Coordinate and links SHGs with industries in Surat, Vadodara, Ahmedabad GIDC for free raw material partnerships.

Registration and linkages of SHGs with “Aatmanirbhar Gujarat Scheme for Assistance to Industries” and Startup India.

10 Days

Month 5 and 6

Mapped and develop multi-channel sales pipelines covering local wholesaler, retail outlets (e.g., Surat, Vadodara, Ahmedabad), Corporate/CSR gifting partners, Craft fairs, trade expos.

20 Days

Month 7 and 8

Draft content for maintaining a unified brand identity for the women’s enterprises including labels, packaging, and storytelling tags

Initiate and conduct outreach, pitch product lines, negotiate rates, and secure bulk orders for market linkages.

10 Days

Month 9 and 10

Maintain sales registers, buyer databases, leads pipeline, revenue and stock movement

20 Days

Qualification and Experience

·      Graduate/Post-graduate in Marketing, Business, Fashion Management, Social Entrepreneurship, Communication, or related fields.

·      3–5 years of experience in sales, marketing, retail, crafts sector, livelihoods, or women-led enterprise development.

·      Past experience in leading sustainable brands.

·      Experience with exhibitions, retail tie-ups, or e-commerce product onboarding.

·      Strong communication, negotiation, and networking skills.

Key Competency

·      Sales & negotiation

·      Branding & digital marketing

·      Market linkage development

·      Documentation & reporting

Equal Opportunities

Bal Raksha Bharat aims to be an equal opportunity employer. We welcome all applications irrespective of age, race, color, gender, disability, sexual orientation, religion, belief or creed. Women candidates are encouraged to apply.

Child Safeguarding

We need to keep children safe so our selection process, which includes rigorous background checks, reflects our commitment to the protection of children from abuse.

Safeguarding our Staff

The post holder is required to carry out the duties by the BRB’s anti-harassment policy.