Consultant Data Analyst Marketing - F/H

vmlenterprisesolutions· Marketing Effectiveness & Intelligence
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📍 Paris, France

About this role

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Pourquoi nous avons besoin de toi ?

Pour intégrer notre équipe Data, composée d’une cinquantaine de consultant.e.s et renforcer notre pôle Data Customer Insights.

Tes missions

Tu contribueras à l’amélioration de la connaissance client et constitueras une aide à la décision des équipes marketing de nos clients. Tu seras, entre autres, chargé.e des missions suivantes :

  • Analyses de comportements clients,
  • Segmentations,
  • Scoring (churn, appétence, cross-sell,…),
  • Analyses des performances de campagnes,…
  • Dashboarding

Tu réaliseras des projets de bout en bout, et seras amené.e à intervenir sur les phases de la prise de brief jusqu’à la restitution des résultats et des recommandations marketing auprès des clients.

Ton profil

  • Tu es diplômé.e d’un Master d’orientation statistique, scientifique ou économétrie.
  • Tu justifies d’une première expérience significative dans le domaine du marketing, idéalement dans un environnement Conseil.
  • Tu t’intéresses tout particulièrement à l’application stratégique et opérationnelle des données sur la connaissance client et les actions marketing / ventes.
  • Tu possèdes des compétences marketing : capacité à effectuer des recommandations marketing, calcul d’un ROI, acquisition, fidélisation et rétention clients, identification de potentiel, de valeur et de durée de vie client
  • Tu possèdes les compétences techniques & statistiques suivantes :
    • Analyses descriptives simples et avancées
    • Analyses prédictives
    • Construction de scores
    • Mise en place de segmentations opérationnelles
    • Séries temporelles,
    • Méthodes de redressement de populations
    • Equations structurelles
    • Expertise dans les langages de programmation statistiques et technos suivantes : Python et/ ou R, SAS, SQL Dataiku, Tableau/Power B
    • Tu t’intéresses également aux méthodologies avancées type Machine Learning, Deep Learning, Intelligence Artificielle.
  • Tu t’intéresses également aux méthodologies avancées type Machine Learning, Deep Learning, Intelligence Artificielle.
  • Tu fais preuve d’esprit d’analyse et d’esprit critique, tu es team-player, tu aimes apporter ta pierre à l’édifice et faire partie d’une équipe, tu sais t’adapter, vulgariser pour faire le pont entre les équipes techniques et opérationnelles, tu es curieux et à l’écoute, tu exprimes une forte expertise dans ton domaine et adoptes une réelle posture conseil.
  • Tu parles anglais couramment (nombreux clients internationaux).

Si tu te reconnais dans ce profil, postule ! Viens rejoindre une équipe de passionnés, dont la data est le dada, dans un groupe qui allie créativité et technologie !

#LI-EMEA

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

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Frequently Asked Questions

Is the salary disclosed for the Consultant Data Analyst Marketing - F/H position at vmlenterprisesolutions?
The salary for this Consultant Data Analyst Marketing - F/H role at vmlenterprisesolutions is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Consultant Data Analyst Marketing - F/H position at vmlenterprisesolutions located?
This Consultant Data Analyst Marketing - F/H role at vmlenterprisesolutions is based in Paris, France. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Consultant Data Analyst Marketing - F/H at vmlenterprisesolutions belong to?
This Consultant Data Analyst Marketing - F/H position is part of the Marketing Effectiveness & Intelligence department at vmlenterprisesolutions. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Consultant Data Analyst Marketing - F/H position at vmlenterprisesolutions?
Click the "Apply Now" button on this page. You will be redirected to vmlenterprisesolutions's official application portal hosted on greenhouse where you can submit your application directly.
When was the Consultant Data Analyst Marketing - F/H job at vmlenterprisesolutions posted?
This Consultant Data Analyst Marketing - F/H position at vmlenterprisesolutions was posted on Jul 23, 2026. Apply as soon as possible — early applications are often reviewed first.
Consultant Data Analyst Marketing - F/H
vmlenterprisesolutions
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