Clinical Marketing Manager

philips· 1010 Beijing
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📍 ShanghaiFull time

About this role

Job Title

Clinical Marketing Manager

Job Description

Job Profile Summary :

The Clinical Marketing Manager leads and executes comprehensive clinical marketing strategies for Philips’ healthcare products within an assigned region or product portfolio, ensuring full alignment with global and regional business objectives. This role oversees the development and implementation of data-driven marketing initiatives, leverages deep clinical insights to accelerate product adoption, and leads cross-functional teams to strengthen market competitiveness and enhance brand equity. Reporting to the Regional Marketing Leader, the Clinical Marketing Manager is accountable for driving revenue growth, expanding market share, and ensuring strict alignment with healthcare industry trends, regulatory requirements, and evolving customer needs.

Job Responsibilities:
• Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy.
• Ensures seamless execution of new product introductions and launches, providing comprehensive support to the business marketing team in business marketing processes and maintaining rigorous adherence to project timelines.
• Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
• Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
• Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market success.
• Adapts the marketing cadence and meticulously manages new product introduction processes across regions, ensuring flawless execution and synchronized strategy implementation that drives optimal market launch outcomes.
• Optimizes global assets and content for sales in marketing operations, ensuring seamless alignment with local customer/audience/personas journeys and driving effective campaign and program outcomes.
• Develops and implements sophisticated portfolio positioning strategies tailored to the customer decision journey, leveraging deep insights to refine sales strategies and enhance portfolio competitiveness across diverse market segments.
• Creates and implements comprehensive omni-channel experiences and detailed shopper journeys for prioritized channels, integrating media strategies to maximize impact.
• Analyzes comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration.

Minimum required Education:
Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.

Minimum required Experience:
Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing, Event Planning /Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent OR no prior experience required with Master's Degree.

Preferred Skills:
• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Internal Communication Strategy
• Business Development
• Go-to-Market Strategies
• Marketing Analytics
• Proposition Development

Frequently Asked Questions

Is the salary disclosed for the Clinical Marketing Manager position at philips?
The salary for this Clinical Marketing Manager role at philips is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Clinical Marketing Manager position at philips located?
This Clinical Marketing Manager role at philips is based in Shanghai. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Clinical Marketing Manager role at philips full-time or part-time?
This is listed as a Full time position. It is posted as a Clinical Marketing Manager role in the 1010 Beijing department at philips.
Which team or department does the Clinical Marketing Manager at philips belong to?
This Clinical Marketing Manager position is part of the 1010 Beijing department at philips. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Clinical Marketing Manager position at philips?
Click the "Apply Now" button on this page. You will be redirected to philips's official application portal hosted on workday where you can submit your application directly.
When was the Clinical Marketing Manager job at philips posted?
This Clinical Marketing Manager position at philips was posted on Jul 7, 2026. Apply as soon as possible — early applications are often reviewed first.
Clinical Marketing Manager
philips
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