Category Analyst

Job Description

The Analyst, Category Strategy & Insights leverages customer, syndicated, POS, and shopper/panel data (e.g., Scintilla, Circana, Numerator) and visualization tools (e.g., Power BI) to deliver routine reporting and in-depth analytics that translate into actionable recommendations on assortment, shelving, merchandising, pricing, and promotion. The role integrates space analytics and retailer context to build customer-specific category stories and roadmaps, supporting reset readiness through whitespace identification, SKU optimization, and planogram-informed space recommendations grounded in shopper behavior.

Key Responsibilities

• Deliver routine reporting and ad hoc analyses using customer, syndicated, and panel data to identify trends and opportunities in category performance.
• Analyze shopper behavior and category dynamics, including (as applicable) purchase frequency, buy rate, penetration, cross-shop, leakage, and shopper demographics.
• Integrate multiple data sources (e.g., Scintilla, Circana, Numerator, customer/retailer data, internal datasets) to develop a holistic view of category and shopper performance.
• Translate complex analyses into clear, customer-ready storytelling and insights using MS PowerPoint and visualization tools (e.g., Power BI).
• Develop recommendations on distribution, assortment, shelving/space productivity, merchandising, pricing, and promotion based on fact-based analysis.
• Partner with customer teams and internal stakeholders to understand business questions, align on objectives, and deliver insights that inform commercial decisions.
• Contribute to team capability building by aggregating best practices, improving analytical approaches, and supporting repeatable reporting and insight frameworks.
• Manage multiple projects and timelines with discipline; prioritize effectively to meet deadlines in a fast-paced and changing environment.

Required Qualifications

• Bachelor’s degree in a relevant field (e.g., Business, Analytics, Economics, Marketing, Statistics) or equivalent practical experience.
• Demonstrated analytical capability, including working with large datasets and producing clear, defensible insights.
• Experience with retail POS, syndicated, and/or panel data and related analytical approaches (e.g., Scintilla, Circana, Numerator, Power BI, or similar).
• Strong proficiency with Microsoft Excel, including data manipulation and structured analysis.
• Strong written and verbal communication skills, including the ability to build clear, audience-appropriate storylines in PowerPoint.
• Strong organizational, time management, and prioritization skills; ability to meet deadlines within specified time constraints.
• Ability to adapt to evolving business needs and ambiguity inherent in a newly formed role/team.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.