Responsibilities: 

• Define the long-term vision and strategy for marketing technology products, identifying opportunities across SEO, AIO/GEO, SEM, Affiliates, and social channels to drive revenue growth while minimizing cost of acquisition 

• Own and manage product roadmaps and feature backlogs, gathering requirements from stakeholders and analyzing performance data to inform priorities. 

• Turn marketing and customer insights into actionable priorities, setting objectives and KPIs for lead metrics such as paid channel feed performance & content quality, as well as SEO page performance/core web vitals and indexation. 

• Measure success by tracking improvements in organic visibility, paid media efficiency, cost per acquisition, and customer engagement. 

• Partner with marketing, data science, and engineering teams to design and deliver integrated solutions, including AI-driven optimizations at scale, signals & feeds enhancements, and cross-channel automation. 

• Drive adoption of new and emerging technologies to enhance marketing efficiency and personalization. 

• Collaborate with cross-functional stakeholders to establish best practices for marketing performance tracking, automation, and optimization. 

Qualifications: 

• Bachelor’s degree; MBA or advanced degree preferred. 

• 5+ years of product management experience, with at least 3 years in marketing technology, AdTech, or growth platforms. 

• Proven expertise in SEO, SEM, paid marketing (Google Ads, Meta, Affiliates), and social media (Influencer content creation and storefronts). 

• Understanding of AI-driven optimization powering SEO at scale, as well as GEO to ensure content is cited/used in AI answers and AIO to ensure Walmart.ca content is broadly usable by AI. 

• Proficiency with analytics and attribution tools (GA4, Adobe Analytics, Appsflyer) 

• Ability to turn marketing strategies into technical product requirements and execution plans. 

• Strong analytical skills and comfort with data-driven decision-making. 

• Exceptional communication skills, able to bridge business and technical teams. 

• Experience thriving in a fast-paced, matrixed environment with competing priorities.