Campaign Operations Specialist

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is seeking a detail-oriented and execution-focused Review Programs Specialist to support the delivery of review generation campaigns across both Customer Review Campaigns (CRC) and Review Managed Services (RMS). This role is responsible for executing campaigns within established playbooks to ensure consistency, accuracy, and timely delivery.

The Specialist plays a critical role in achieving review volume goals and maintaining SLA adherence while building proficiency across both delivery motions. This role is foundational to scaling G2’s review generation services and supporting evolving service offerings.

In This Role, You Will:

• Campaign Execution: Execute review campaigns, including setup, launch, monitoring, and optimization within defined workflows.

• RMS Delivery: Support execution of LinkedIn-based campaigns, including targeting, setup, and performance monitoring.

• CRC Execution: Manage campaign setup, list handling, and execution while ensuring SLA adherence.

• Documentation & Reporting: Maintain accurate campaign documentation and ensure data integrity across systems.

• Performance Monitoring: Track campaign performance and escalate issues or risks as needed.

• SOP Adherence: Follow established processes and workflows to ensure consistent execution quality.

• Cross-Training: Develop proficiency across both CRC and RMS to support team-wide coverage needs.

• Internal Communication: Provide clear and timely updates on campaign progress, blockers, and execution status.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 2–4 years of experience in campaign execution, digital marketing, operations, or a related field

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline

• Highly detail-oriented with the ability to execute consistently within structured workflows

• Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously

• Comfortable working within defined processes while maintaining a high standard of accuracy and quality

• Clear and effective communicator, able to provide timely updates to internal stakeholders

• Demonstrates a strong learning mindset and willingness to build proficiency across both CRC and RMS delivery motions

• Ability to identify issues, troubleshoot within scope, and escalate appropriately

• Tech Stack (preferred): SFDC, LinkedIn Campaign Manager, Claude + other AI tooling, and Iterable

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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