Mintel is looking for a motivated and commercially minded Business Development Executive to help drive new business growth across our market-leading insights and research solutions.
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As a Business Development Executive, you will be responsible for identifying, engaging, and qualifying prospective clients, generating high-quality sales opportunities, and contributing to pipeline development. Working closely with the wider Commercial and Business Development teams, you'll play a critical role in connecting FMCG and consumer goods companies with the intelligence they need to make better business decisions.
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This is an excellent opportunity for an ambitious individual looking to develop their career in B2B sales and business development within a global insights business.
Key Responsibilities
- Identify and prospect new business opportunities within target markets.
- Execute outbound prospecting campaigns through phone, email, LinkedIn, and other social platforms.
- Schedule qualified meetings to support pipeline growth and revenue generation.
- Act as the first point of contact for inbound leads.
- Qualify leads against defined criteria and convert them into sales opportunities.
- Maintain accurate and up-to-date records of all prospect interactions within CRM systems.
- Effectively manage a high volume of leads and opportunities.
- Identify and engage key decision-makers across Marketing, Innovation, Insights, and R&D functions.
- Conduct discovery conversations to understand client challenges, objectives, and business needs.
- Develop a strong understanding of the FMCG and Consumer Goods industry, including emerging trends, market dynamics, and customer challenges.
What Success Looks Like
Key performance measures for this role include:
- Number of qualified meetings generated.
- Pipeline value created.
- Lead-to-opportunity conversion rates.
- Outreach activity levels, including calls, emails, and social engagement.
- CRM data quality and compliance.
About You
You are a resilient, proactive, and commercially driven individual who enjoys engaging with new prospects and uncovering business opportunities.
Required Experience & Qualifications
- 1โ2 years' experience in sales, business development, sales support, or a similar commercial role.
- Demonstrated ability to achieve or exceed activity, lead generation, or pipeline targets.
- Experience using CRM systems and prospecting tools.
- Strong written and verbal communication skills.
Core Competencies
- Positive sales mindset with resilience and persistence in outbound prospecting.
- Strong commercial awareness and the ability to identify customer opportunities.
- Excellent relationship-building skills and the ability to adapt communication styles across stakeholders.
- Naturally curious with strong discovery and questioning skills.
- Well-organised, with the ability to manage multiple priorities effectively.
Preferred Experience
- Experience within FMCG or Consumer Goods sectors.
- Exposure to B2B sales environments.
- Familiarity with market insights, consumer intelligence, or market research solutions.
Why Join Mintel?
At Mintel, you'll join a collaborative and high-performing team dedicated to helping businesses understand consumers and markets better. You'll receive the support, training, and development opportunities needed to build a successful career while contributing directly to the growth of a globally recognised business.