Brand Strategy
About this role
Who We Are
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social responsibility, and sustainable practices. SPINS retail consumer insights, analytics, and consulting services give our clients a competitive advantage to increase their share of this growing market. Our data is the most comprehensive and accurate in the industry, allowing clients to power AI models and machine learning algorithms that help them better understand and meet their customers' needs. At SPINS, behind all of our impressive data is our real differentiator, our people. We pride ourselves on our collaborative, flexible, and communicative culture that puts people at the center of everything we do.
Brand Strategy
Summary
As a Brand Strategist, you will translate client objectives into opportunities that create mutual value for our company and our CPG clients. You will be a master storyteller, using your deep understanding of consumer behavior, market trends, and our company's research capabilities to craft compelling narratives to drive mutual growth. Your industry acumen and creative thinking will empower our clients with actionable insights and advocate for our company's solutions throughout the CPG landscape. This position reports to the Senior Brand Strategist.
This role offers the opportunity to partner and shape the trajectory of leading CPG companies, leveraging cutting-edge market research to drive innovation and growth in an evolving space.
Job Duties & Responsibilities
- Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
- Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals
- Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
- Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement
- Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
- Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives.
Requirements:
- 4+ years of experience in a client facing role
- Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
- Proficiency in PowerPoint and Excel
- Proficiency with SPINS, Circana, or Nielsen Data
- Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
- Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
- Excellent communicator and comfortable working at varying levels of senior leadership
- Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery
Salary Range: $80,000-$90,000
#LI-AO1 #LI-Remote
What SPINS Offers
We have enjoyed tremendous growth over the years and, as a leader in a fast-growing industry, we have no plans to slow down! While all that growth brings excitement, it is also an opportunity for SPINS to show it values the health and wellness of its team members.
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
The SPINS Way
- Direct – We communicate with clarity, honesty and respect in all situations and embrace opportunities to provide solution-oriented feedback.
- Determined – We are committed to overcoming all obstacles to achieve results. We adapt to change, seek opportunities to learn and rapidly translate that learning into action.
- Passionate – We go above and beyond to help our partners achieve their goals. We challenge assumptions and are comfortable forging new paths.
- Collaborative – We leave our egos at the door, believing that working together we will produce an outcome that’s greater than each individual contribution.
For details about the information SPINS’s collects about our applicants and how we use it, please see the SPINS Privacy Policy here.
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