Brand Marketing Manager

nahc· All-round Marketing
Apply Now ↗
📍 Taipei City, TaiwanFull time

About this role

Our client is a growing consumer products company that combines smart hardware, a companion app, and a library of original and licensed audio content to create screen-free learning experiences for young children. As the business expands into new markets, this role will build brand strategy from the ground up, driving awareness through creative, non-paid tactics given a capped advertising budget, and keeping messaging aligned across a website-led sales channel that now drives the majority of revenue and a growing network of retail partners. You will lead end-to-end product launches and turn deep parent and child research into marketing strategies that support long-term brand KPIs, such as organic traffic, which are inherently harder to measure than short-term, direct-response performance metrics.

What You'll Do

  • Lead end-to-end planning and execution of new product launches, covering naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and localization of branded character content for the local market
  • Oversee owned social media channels, word-of-mouth marketing, and search and generative-search optimization strategies to build sustained brand awareness and engagement
  • Develop and execute public relations strategy, including press releases and ongoing media and KOL relationship management, to strengthen brand reputation and mindshare
  • Identify, negotiate, and manage strategic cross-industry partnerships, such as collaborations with other parenting brands, educational organizations, or IP holders, to expand the brand's audience reach
  • Design and run structured user and market research initiatives, including customer surveys, market studies, and exit-poll analysis, translating the findings into actionable marketing strategy

    •  

Core Essentials

  • 7+ years of hands-on experience in brand marketing, integrated marketing, or product marketing, with a track record of owning campaigns end to end across social, PR, partnerships, and research, rather than just managing agencies
  • Strong consumer empathy and research capability, with demonstrated ability to translate user insight into brand and marketing strategy
  • Business-level English proficiency, sufficient for regular reporting and strategic alignment with an overseas headquarters
  • Proven ability to independently drive a project from zero to one, without heavy day-to-day oversight
  • Strong project management skills and self-discipline to manage multiple concurrent workstreams

Bonus Skills

  • Prior marketing experience in early childhood education, or in baby and parenting consumer brands

Frequently Asked Questions

Is the salary disclosed for the Brand Marketing Manager position at nahc?
The salary for this Brand Marketing Manager role at nahc is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Brand Marketing Manager position at nahc located?
This Brand Marketing Manager role at nahc is based in Taipei City, Taiwan. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Brand Marketing Manager role at nahc full-time or part-time?
This is listed as a Full time position. It is posted as a Brand Marketing Manager role in the All-round Marketing department at nahc.
Which team or department does the Brand Marketing Manager at nahc belong to?
This Brand Marketing Manager position is part of the All-round Marketing department at nahc. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Brand Marketing Manager position at nahc?
Click the "Apply Now" button on this page. You will be redirected to nahc's official application portal hosted on lever where you can submit your application directly.
When was the Brand Marketing Manager job at nahc posted?
This Brand Marketing Manager position at nahc was posted on Sep 23, 2026. Apply as soon as possible — early applications are often reviewed first.
Brand Marketing Manager
nahc
Apply for this role ↗

You'll be redirected to nahc's official application page on Lever.