Brand & Marketing Manager

roam
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📍 Lagos, NigeriaFull time

About this role

Our client is a premium, science-backed hair care company dedicated to formulating advanced, high-quality solutions that nourish, protect, and revitalize hair. By combining fine botanicals with proven clinical ingredients, they deliver paraben- and sulfate-free products tailored for all hair textures. Collaborating with trichologists and cosmetic scientists, our client empowers individuals globally to restore hair health, promote growth, and embrace their natural confidence

Job summary

We are looking for a commercially minded brand marketing manager to own the brand in the market. This is a trade marketing and BTL-focused role – you will be the bridge between the brand and the shelves, the salons and the distributors that sell it. You will work closely with our Head of Sales to ensure the brand is well-positioned, well-presented and well-supported at every point of sale. You will also manage our digital presence and DTC channel. This is a hands-on, execution-focused role. We need someone equally comfortable developing a trade marketing plan and physically executing an in-store activation.

Job descriptions & requirements
Responsibilities:
Trade Marketing & BTL:
  • Develop and execute trade marketing plans for modern trade, traditional trade and salon channels
  • Design and manage in-store activations, product launches and promotional campaigns
  • Develop and maintain all trade materials - shelf talkers, POS displays, product leaflets, sampling kits
  • Monitor competitor activity and provide regular market intelligence reports
  • Work with the Sales Head to ensure brand standards are maintained across all trade accounts
Brand Management:
  • Own the brand identity - ensure consistency across all touchpoints
  • Develop seasonal brand calendars aligned to key consumer moments
  • Brief and manage external creative agencies, photographers and content creators
Digital &  DTC Marketing:
  • Manage the company’s social media presence (Instagram, TikTok, Facebook)
  • Plan and execute digital campaigns to drive website traffic and DTC revenue
  • Track and report on key digital metrics monthly
Marketing Operations:
  • Manage the marketing budget - track spend, ensure value for money
  • Manage relationships with influencers, brand ambassadors and PR contacts
  • Produce monthly marketing performance reports for the CEO

Requirements

  • 4-6 years in brand management, trade marketing or marketing in Cosmetics & Color Cosmetics, Fragrance & Perfumery, Skincare & Dermatological Care,  beauty, Trichology & Hair Wellness, Nutraceuticals & Ingestible Beauty, or personal care
  • Demonstrable experience developing and executing trade marketing or BTL campaigns
  • Strong understanding of the Nigerian retail landscape – modern trade, traditional trade and salons
  • Excellent project management skills – multiple campaigns and deadlines simultaneously
  • Proficiency in social media management and digital marketing tools
  • Hands-on, execution-oriented mindset – this is not a purely strategic role
Preferred:
  • Experience in haircare, beauty or personal care categories
  • Experience in a founder-led, fast-growing Nigerian brand
  • Existing relationships with Nigerian trade marketing vendors
  • Experience with e-commerce or DTC marketing
What You Will Find with Us:
  • A genuinely premium Nigerian brand at an exciting growth stage
  • Direct access to and collaboration with the Founder/CEO
  • Meaningful responsibility from day one – no layers of bureaucracy
  • A lean, ambitious team that moves fast and gets things done
  • Competitive mid-level salary commensurate with experience
  • The opportunity to build a marketing function from the ground up
Remuneration: NGN 500,000-700,000 Monthly Net (based on experience and expertise)

Frequently Asked Questions

Is the salary disclosed for the Brand & Marketing Manager position at roam?
The salary for this Brand & Marketing Manager role at roam is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Brand & Marketing Manager position at roam located?
This Brand & Marketing Manager role at roam is based in Lagos, Nigeria. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Brand & Marketing Manager role at roam full-time or part-time?
This is listed as a Full time position. It is posted as a Brand & Marketing Manager role at roam.
How do I apply for the Brand & Marketing Manager position at roam?
Click the "Apply Now" button on this page. You will be redirected to roam's official application portal hosted on zohorecruit where you can submit your application directly.
When was the Brand & Marketing Manager job at roam posted?
This Brand & Marketing Manager position at roam was posted on Jul 1, 2026. Apply as soon as possible — early applications are often reviewed first.
Brand & Marketing Manager
roam
Apply for this role ↗

You'll be redirected to roam's official application page on zohorecruit.