Brand Manager
boschgroup
Brand Manager
About this role
Company Description
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.
Job Description
We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio.
- Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
- Strengthen brand positioning, awareness and equity through market, customer and competitor insights.
- Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships.
- Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
- Support product launches, go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders.
- Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities.
- Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.
- Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communication or a related field.
- Minimum 3 years of professional experience in brand management, marketing or marketing communications.
- Strong knowledge of brand strategy, positioning, digital marketing and integrated marketing communications.
- Experience in managing marketing campaigns, external agencies and cross-functional projects.
- Strong analytical thinking, creativity, communication and project management skills.
- Ability to manage multiple brands, stakeholders and priorities effectively.
- Very good command of written and spoken English.
- Experience in HVAC or other technical B2B/B2C industries is an advantage.
Additional Information
Frequently Asked Questions
Is the salary disclosed for the Brand Manager position at boschgroup?
The salary for this Brand Manager role at boschgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Brand Manager position at boschgroup located?
This Brand Manager role at boschgroup is based in İstanbul, , Turkey. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Brand Manager role at boschgroup full-time or part-time?
This is listed as a Full time position. It is posted as a Brand Manager role at boschgroup.
How do I apply for the Brand Manager position at boschgroup?
Click the "Apply Now" button on this page. You will be redirected to boschgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Brand Manager job at boschgroup posted?
This Brand Manager position at boschgroup was posted on Oct 12, 2026. Apply as soon as possible — early applications are often reviewed first.
Brand Manager
boschgroup
You'll be redirected to boschgroup's official application page on SmartRecruiters.