Brand Manager
kenvue
Brand Manager
kenvue· 8046-JNTL Consumer Health K.K. Legal Entity
About this role
Kenvue is currently recruiting for a:
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
マーケティング マネジャーLocation:
Asia Pacific, Japan, Tokyo-To, ChiyodaWork Location:
HybridWhat you will do
Position Summary
This role will play a critical role in brand management, leading one of brands in Kenvue business from A to Z. This role would be fully responsible and accountable to own E2E brand P&L management and marketing execution, along with sustainable brand equity growth and business growth in short term and long term. This role will lead a cross-functional team to deliver results, also have tight engagement with regional team to share, exchange knowledge and make exciting future with scalable innovation pipeline and portfolios.
Role Duty & Responsibilities
Brand Management
Research & analysis
Analyzes key performance indicators and financial reports such as brand sales and offtake
Conducts consumer/market research to find new opportunity areas and assess the size of prize
Brand strategy development & execution
Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
Develop longer term growth plan including brand evolution strategy
Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.
Communication planning & execution
Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
Design advanced communication and media plan based on deep consumer insight and media behaviors
Flawless execution of marketing campaign with sense of urgency
Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
Key brand index management
Keep track of brand health through appropriate measurement tools
Plans and forecasts for sales
Budget planning and tracking
What we are looking for
Related Experience & Behavior, Competency
At least 3+ years brand marketing experience.
Experience of working with cross functional teams and regional teams.
Consumer-centric & agile mindset
Strong Owner mind-set to drive/deliver results by actively engaging relevant stakeholders
Bachelor’s degree and above with relative brand management experiences
(preferably) 2+ years of FMCG or related industry’s marketing experience
(preferably) Experience of working with external distributors
Expertise and Skills
Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
Strategic thinking & analytical and problem-solving skills
Ability to speak and write in English and Japanese at a business level
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Frequently Asked Questions
Is the salary disclosed for the Brand Manager position at kenvue?
The salary for this Brand Manager role at kenvue is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Brand Manager position at kenvue located?
This Brand Manager role at kenvue is based in Asia Pacific, Japan, Tokyo-To, Chiyoda. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Brand Manager role at kenvue full-time or part-time?
This is listed as a Full time position. It is posted as a Brand Manager role in the 8046-JNTL Consumer Health K.K. Legal Entity department at kenvue.
Which team or department does the Brand Manager at kenvue belong to?
This Brand Manager position is part of the 8046-JNTL Consumer Health K.K. Legal Entity department at kenvue. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Brand Manager position at kenvue?
Click the "Apply Now" button on this page. You will be redirected to kenvue's official application portal hosted on workday where you can submit your application directly.
When was the Brand Manager job at kenvue posted?
This Brand Manager position at kenvue was posted on Sep 15, 2026. Apply as soon as possible — early applications are often reviewed first.
Brand Manager
kenvue
You'll be redirected to kenvue's official application page on Workday.