Finished Item Purchasing Manager
maxmarafashiongroup
Brand CRM Analyst - Internship
maxmarafashiongroup· CRM
About this role
Company Description
Job Description
The Brand CRM Analyst is responsible for supporting customer data management and analytics activities for all Max Mara Group brands at a corporate level. It implements the guidelines of the Brand CRM Director and the Data Scientist in order to implement the construction of a centralized customer database at WW level for some brands of the Group. It has a holistic vision of the consumer, the result of an approach of excellence. The quality of service and the integrated approach to interaction become the levers of perception as a reference benchmark for some brands belonging to the Group. The role has a strategic vision of the company and is able to bring out interesting data-driven insights and implement effective data-driven Brand CRM policies. The main role objectives therefore refer to the support and management of the customer database
Key Responsabilities:
- Takes care of the data analysis and contributes to the definition of the data collection process for luxury brands from an Omnichannel perspective
- Analyze and profiles the interaction and purchasing behavior of consumers through appropriate statistical analysis methodologies
- Reviews the data in order to guarantee its quality
- Verify the data governance and usability of the data through the different channels
- Uses standard metrics and KPIs to measure consumer engagement, acquisition and retention processes, from an omnichannel perspective
- Be able to promote new consumer analysis metrics, as knowledge of processes, consumers and markets grows, from an evolutionary perspective
- Develop strategic thinking on data visualization issues, in order to promote understanding of the behavioral clusters identified by internal stakeholders
- Independently manage parts of assigned CRM projects, reporting to the CRM Director on: progress, any critical issues identified and other emerging but unforeseen issues
- Adopt a project management oriented approach in order to respect deadlines and expected standards
- Supervise the assigned projects also in the post go live phases
Qualifications
- Bachelor o Master's Degree in Statistics o Economics
- Analytical mindset
- Knowledge about Fashion Industry's (plus)
- Previous experience on similar roles (plus)
- Good English knowledge (B2 level)
- Advanced proficiency in data analysis tool such Excel/Google Sheet (mandatory) and BI tools such as and Tableau (plus)
- Attitude to work in Team
Additional Information
Frequently Asked Questions
Is the salary disclosed for the Brand CRM Analyst - Internship position at maxmarafashiongroup?
The salary for this Brand CRM Analyst - Internship role at maxmarafashiongroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Brand CRM Analyst - Internship position at maxmarafashiongroup located?
This Brand CRM Analyst - Internship role at maxmarafashiongroup is based in Emilia-Romagna, it, Reggio Emilia, Reggio Emilia, Emilia-Romagna, Italy. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Brand CRM Analyst - Internship role at maxmarafashiongroup full-time or part-time?
This is listed as a Full time position. It is posted as a Brand CRM Analyst - Internship role in the CRM department at maxmarafashiongroup.
Which team or department does the Brand CRM Analyst - Internship at maxmarafashiongroup belong to?
This Brand CRM Analyst - Internship position is part of the CRM department at maxmarafashiongroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Brand CRM Analyst - Internship position at maxmarafashiongroup?
Click the "Apply Now" button on this page. You will be redirected to maxmarafashiongroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Brand CRM Analyst - Internship job at maxmarafashiongroup posted?
This Brand CRM Analyst - Internship position at maxmarafashiongroup was posted on Jul 20, 2026. Apply as soon as possible — early applications are often reviewed first.
Brand CRM Analyst - Internship
maxmarafashiongroup
You'll be redirected to maxmarafashiongroup's official application page on SmartRecruiters.