Associate Sales Manager, Joint Replacement

Position summary:

The Associate or Sales Manager is responsible for driving business growth, achieving sales targets, and leading both the sales and clinical teams within the hip and knee implant portfolio. This role requires strategic planning, strong leadership, and active customer engagement. It also involves close collaboration with cross-functional teams to ensure effective market penetration and sustainable growth in the assigned territory.

Key responsibilities:

Sales Management & Execution

•    Develop and execute sales strategies to meet or exceed business targets.

•    Identify new business opportunities and expand key growth accounts.

•    Build and sustain strong relationships with surgeons, hospitals, and key decision-makers.

•    Collaborate with marketing, clinical support, and operations teams to enhance customer experience and brand presence.

•    Maintain high levels of clinical knowledge and ensure continuous product training across the team.

•    Analyze market trends, competitor activity, and customer feedback to refine strategies.

•    Prepare and deliver sales forecasts, performance dashboards, and regular business reviews.

Product & Market Initiatives

•    Lead and execute product launches with Marketing Manager.

•    Support marketing campaigns, trade exhibitions, workshops, and other promotional events.

•    Assist in organizing local training and educational workshops for healthcare professionals.

•    Identify and develop Key Opinion Leaders and potential faculty for both local and regional training events.

•    Ensure pricing strategies align with market standards and company policies.

Operational Support

•    Work with the operations team to ensure stock forecasts align with marketing plans

•    Manage local instrument inventory and coordinate checklists with operations and logistics partners

Leadership/People Development/Engagement

• Drive team development by establishing individual development plans and building a strong talent pipeline.
• Lead the performance management process by conducting annual performance reviews and mid-year check-ins.
• Provide consistent mentorship and coaching to strengthen team capabilities and elevate performance.
• Foster a high-energy, high-performance culture grounded in accountability, integrity, and ethical conduct.
• Champion employee engagement by organizing regular engagement sessions and developing actionable plans based on feedback.
• Promote cross-functional collaboration to enhance operational efficiency and alignment.
• Ensure full compliance with company policies and take appropriate corrective actions when necessary.
• Build strong relationships with stakeholders at all levels.

       Conduct & Compliance:

• Adhere to and actively support the principles outlined in Stryker’s Code of Conduct.
• Acknowledge that compliance with the Code of Conduct—subject to updates by Stryker Corporation—is a condition of ongoing employment.
• Perform all duties in accordance with applicable laws, regulations, and company policies, upholding Stryker’s commitment to the highest ethical standards.
• Promptly report any potential violations of company policies, procedures, or ethical standards to management or through the designated channels outlined in Stryker’s Ethics Hotline Policy.

Qualifications & experience:

• 5–7 years of sales experience in the medical device industry, preferably in joint replacement or orthopaedics.
• Demonstrated leadership and team management capabilities.
• Proven experience in coaching or training others.
• A strong network within the healthcare professional community is an advantage.
• Excellent communication, interpersonal, and negotiation skills.
• Strategic thinker with strong commercial acumen.
• Ability to inspire, lead, and develop high-performing teams.
• Willingness to travel and work outside regular office hours as required.