Associate Manager, University Relations & Community Partnerships

The Role: 

We are looking for a Manager, University Relations, to join our rapidly growing team of college and youth marketing enthusiasts. As a Manager for our University Relations team, you will be responsible for facilitating meaningful interactions between brands and students on college campuses across North America. You will be responsible for developing and nurturing collaborative relationships with key campus contacts, and actively contribute to the success of client projects, playing a key role in all disciplines from strategic development to execution. 

Key Responsibilities: 

• Develop a clear understanding of each client’s business, marketing goals, and program objectives, identifying how to enhance the student experience through client work 

• Develop solid business relationships with key campus contacts, learning the ins-and-outs of each assigned school 

• Partner with team members from Client Services team (Boston-based) to execute the needs of each client and provide campus-specific recommendations for marketing tactics and activations 

• Assist in managing client program execution, including but not limited to budget reconciliations, reporting metrics, and wrap reports, identifying learnings and future opportunities for enhancements to ensure client success 

• Serve as a liaison between campus contacts, program lead, and/or clients to develop and execute on-campus marketing activations that benefit both parties 

• Manage and coordinate execution of on-campus client activations by overseeing event planning logistics, including but not limited to: locations, contracts, invoicing, permits, etc. 

• Track all campus learnings and activities in Salesforce by creating, updating and maintaining accurate documentation of communications and events 

• Lead daily workflow of client projects to ensure timely, economic program execution 

• Produce client-facing reports by gathering qualitative and quantitative program data 

• Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc. serving as a resource to the broader Next Gen team 

• Leverage university research and trends to assist in new business development, participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers, etc. 

• Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points 

• Perform other duties, as assigned 

Qualifications & Skills: 

• Bachelor’s degree in marketing, business, communications or a related field 

• 0-3 years of related work experience, ideally with exposure to events and experiential marketing 

• Ability to travel to events  

• Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment 

• Values and respects the importance of organization and time management for effective multitasking 

• Customer-service focus with outstanding interpersonal, written, and oral communications skills  

• Creative thinker that is willing to think ‘outside of the box’ for the right solution(s) 

• Self-motivated with proven ability to think quickly and problem solve 

• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint  

• Knowledge of Salesforce and Asana a plus 

• Experience in higher education a plus