Associate Director, Paid Search
digital-matter
Associate Director, Paid Search
zetaglobal· Media Activation
About this role
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.
The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
RESPONSIBILITIES
- Client Strategy & Leadership
- Serve as the primary client contact for paid search strategy and performance discussions.
- Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals.
- Proactively identify areas for optimization and innovation across accounts.
- Campaign Management & Execution
- Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
- Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
- Establish testing frameworks and innovation pipelines to continuously improve results.
- Translate insights into actionable next steps that drive measurable client impact.
- Team Collaboration & Mentorship
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.
- Analysis & Reporting
- Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data.
- Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
- Ensure accuracy, consistency, and timeliness of reporting.
QUALIFICATIONS
- 5+ years of relevant paid search experience.
- Hands-on experience in managing monthly campaign budgets of $500k+.
- Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor.
- Meticulous attention to detail.
Preferred but not required:
- Experience with GA4.
- Experience with Shopping, Vehicle Ads, and Performance Max campaigns.
- Google Ads and Microsoft Ads certification.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $80,000 - $120,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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Frequently Asked Questions
What is the salary for the Associate Director, Paid Search role at zetaglobal?
The listed salary for this Associate Director, Paid Search position at zetaglobal is USD 80K–120K. This is a remote full-time role.
Is the Associate Director, Paid Search job at zetaglobal remote?
Yes, this Associate Director, Paid Search position at zetaglobal is remote, with team members based in Remote - United States. You can work from home or anywhere in the supported regions.
Which team or department does the Associate Director, Paid Search at zetaglobal belong to?
This Associate Director, Paid Search position is part of the Media Activation department at zetaglobal. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Associate Director, Paid Search position at zetaglobal?
Click the "Apply Now" button on this page. You will be redirected to zetaglobal's official application portal hosted on greenhouse where you can submit your application directly.
When was the Associate Director, Paid Search job at zetaglobal posted?
This Associate Director, Paid Search position at zetaglobal was posted on Sep 17, 2026. Apply as soon as possible — early applications are often reviewed first.
Associate Director, Paid Search
zetaglobal · 💰 USD 80K–120K
You'll be redirected to zetaglobal's official application page on Greenhouse.