Associate Director, Experiential

BDG· Experiential
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📍 New York, NYFull time💰 USD 105K–115K

About this role

Join BDG’s Experiential team, where we create elevated, high-impact, award-winning events at the country’s biggest cultural tentpoles — NYFW, Art Basel, Coachella, F1, and more. We’re looking for a strategic, creative, highly organized leader ready to own branded experiences from ideation through on-site execution, someone who thrives on the adrenaline of bringing big ideas to life in real time, and wants to help shape what’s next for experiential.

Key Responsibilities

    Pre-Sale

    • Lead ideation, scoping, and pitch strategy for custom events and brand activations across our stable of proprietary properties.

    • Write and revise compelling pitch decks and RFP responses, shaping direction rather than just contributing to it.

    • Partner with Creative, Sales, and Editorial to ground concepts in audience insight and brand strategy.

      • Post-Sale / Execution

      • Own budgeting for assigned activations: building budgets, onboarding and managing vendors, tracking spend, approving invoices, and reconciling final costs.

      • Lead vendor negotiation, contracting, and production timelines as primary point of accountability for delivery.

      • Interface with clients throughout the process — refining concepts, managing expectations, and solving creatively in real time, including on-site.

      • Manage logistics for tentpole events (room blocks, travel, staffing) and ensure proper team resourcing.

      • Oversee recaps and event materials, guiding junior team members on quality and brand alignment.

      • Present strategic recommendations and recaps to leadership and clients.

      • Refine best practices and templates to improve team efficiency over time.

Qualifications

  • 5–8+ years in experiential marketing, brand activations, or events, with a track record of leading complex activations independently and successfully.
  • A fast-paced go-getter with an out-of-the-box, marketing-minded approach — genuinely passionate about where experiential is headed.
  • Skilled negotiator with proven budget and vendor management experience.
  • Strategic thinker with strong creative instincts and excellent writing and visual storytelling skills.
  • Strong client-facing communication and presentation skills.
  • Highly dependable and collaborative across cross-functional teams.
  • Highly organized, able to manage multiple high-stakes projects under tight deadlines.
  • Proficient in Canva, Keynote, PowerPoint, MS Office, and Monday.com (or similar).
  • Willing to travel and work nights/weekends as needed.

Frequently Asked Questions

What is the salary for the Associate Director, Experiential role at BDG?
The listed salary for this Associate Director, Experiential position at BDG is USD 105K–115K. This is an Full time role.
Where is the Associate Director, Experiential position at BDG located?
This Associate Director, Experiential role at BDG is based in New York, NY. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Associate Director, Experiential role at BDG full-time or part-time?
This is listed as a Full time position. It is posted as a Associate Director, Experiential role in the Experiential department at BDG.
Which team or department does the Associate Director, Experiential at BDG belong to?
This Associate Director, Experiential position is part of the Experiential department at BDG. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Associate Director, Experiential position at BDG?
Click the "Apply Now" button on this page. You will be redirected to BDG's official application portal hosted on lever where you can submit your application directly.
When was the Associate Director, Experiential job at BDG posted?
This Associate Director, Experiential position at BDG was posted on Aug 3, 2026. Apply as soon as possible — early applications are often reviewed first.
Associate Director, Experiential
BDG · 💰 USD 105K–115K
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