Associate Director - Content Marketing, Colors
jiostar· 7018 Jiostar India Private Limited
About this role
About the role:
This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by strong consumer insights, creative excellence, and media effectiveness.
Roles and Responsibilities:
- Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Drive timely execution of promos, creatives, internal branding, and campaign rollouts.
- Consumer Insight & Performance Orientation: Translate consumer behavior, cultural insights, and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows.
- Sustenance & Portfolio Management: Lead proactive sustenance planning to maintain slot health, audience engagement, and show visibility. Ensure regular creative refreshes, platform visibility, and integrated solutions across the Colors ecosystem.
- Cross-Functional Collaboration: Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales, and Distribution. Coordinate with external creative, media, production, and research agencies for seamless execution.
- Innovation & AI Usage: Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks, and presentations. Drive efficiency, speed, and quality improvements through smart use of technology.
Skills and Attributes:
- Strong consumer-first thinking with ability to convert insights into effective marketing plans
- Experience working on 360-degree marketing campaigns (TV, Digital, Print, OOH, PR)
- High creative sensibility with strong execution rigour
- Interest and understanding of Hindi GEC and audience behavior
- Working knowledge of digital and social media marketing
- Basic understanding of TV viewership metrics (GRPs, Reach, TSV)
Education & Experience:
- Bachelor’s / Master’s degree in Marketing or related discipline
- 7–9 years of experience in Marketing / Brand / Communications / Advertising / Media
Frequently Asked Questions
Is the salary disclosed for the Associate Director - Content Marketing, Colors position at jiostar?
The salary for this Associate Director - Content Marketing, Colors role at jiostar is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Associate Director - Content Marketing, Colors position at jiostar located?
This Associate Director - Content Marketing, Colors role at jiostar is based in Mumbai. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Associate Director - Content Marketing, Colors at jiostar belong to?
This Associate Director - Content Marketing, Colors position is part of the 7018 Jiostar India Private Limited department at jiostar. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Associate Director - Content Marketing, Colors position at jiostar?
Click the "Apply Now" button on this page. You will be redirected to jiostar's official application portal hosted on workday where you can submit your application directly.
When was the Associate Director - Content Marketing, Colors job at jiostar posted?
This Associate Director - Content Marketing, Colors position at jiostar was posted on Aug 5, 2026. Apply as soon as possible — early applications are often reviewed first.
Associate Director - Content Marketing, Colors
jiostar
You'll be redirected to jiostar's official application page on Workday.