Associate Director- Account Management

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. Role Overview

Experience in a media agency environment, with strong expertise in digital media and performance-led marketing.

The role will be responsible for leading strategic client relationships, driving digital-first media thinking, overseeing integrated media solutions, and delivering business impact for clients. The ideal candidate will combine strong account leadership and commercial acumen with a deep understanding of digital media, platforms, measurement, consumer behaviour, and agency operations.

Job Description:

Key Responsibilities

1. Client Leadership & Strategic Consulting

· Act as the senior client partner and primary point of contact for assigned accounts, building trusted, long-term relationships.

· Understand client business objectives, category dynamics, consumer behaviour, and competitive landscape to translate briefs into effective media strategies.
 

· Lead strategic conversations with clients and proactively bring insights, opportunities, and recommendations to the table.

· Develop and present annual media strategies, integrated plans, QBRs, WIPs, performance reviews, and strategic recommendations.

· Ensure media recommendations are aligned with brand objectives as well as measurable business outcomes.

2. Digital Media Strategy, Planning & Execution

· Lead the development and execution of digital-first media strategies and plans, with 90%+ digital focus.

· Oversee planning across Search, Social, Display, Video, Programmatic, E-commerce/Commerce Media, Influencer, and emerging digital platforms.

· Partner with performance, biddable, programmatic, ad operations, and planning teams to ensure effective campaign implementation.
 

· Ensure media plans are informed by audience insights, platform intelligence, historical performance, category benchmarks, competitive activity, and consumer trends.

· Drive effective channel roles, audience strategies, investment allocation, and media phasing across campaigns.
 

3. Performance Management, Analytics & Insights

· Own the overall performance narrative across campaigns, including pacing, delivery, reach, engagement, conversions, efficiency, and other agreed KPIs.

· Work closely with analytics and performance teams to identify optimisation opportunities and translate data into actionable business insights.

· Lead post-campaign analysis and performance presentations, clearly articulating:

o What happened

o Why it happened

o Key learnings

o Optimisation opportunities

o Recommendations for future investment

· Evaluate platform and campaign trends to support budget reallocation and ongoing optimisation.

· Connect media metrics with broader brand and business outcomes wherever measurement frameworks allow.
 

· Connect media metrics with broader brand and business outcomes wherever measurement frameworks allow.

4. Account Growth & Commercial Development

· Identify opportunities to grow existing accounts through cross-selling and upselling across areas such as commerce media, influencer, programmatic, data/analytics, technology, and creative solutions.

· Develop proactive proposals and strategic solutions in response to evolving client needs.

· Contribute to account planning, revenue growth, retention, and overall commercial performance.

· Build strong relationships with senior client stakeholders and identify opportunities for deeper agency engagement.

5. Team Leadership & Cross-Functional Collaboration

· Lead, mentor, and develop account management and planning teams, providing clarity on priorities, ownership, timelines, and quality standards.

· Foster a collaborative culture across account management, media planning, performance, programmatic, analytics, creative, production, and technology teams.

· Drive operational excellence across the complete campaign lifecycle — from briefing and planning through approvals, execution, reporting, and optimisation.

· Ensure teams are proactive, accountable, and solution-oriented in their approach to client servicing.

· Support capability development and knowledge sharing across the wider team.

6. Platform, Publisher & Partner Management

· Maintain strong relationships with key platforms, publishers, technology partners, and ad-tech ecosystems.

· Stay current on developments across Google, Meta, Amazon, DV360, programmatic, commerce media, measurement, mar-tech, and emerging digital platforms.

· Leverage platform insights, beta opportunities, innovation programs, and partner capabilities to create differentiated solutions for clients.

· Represent the agency at relevant industry forums, partner events, workshops, and knowledge-sharing sessions.

Location:

Mumbai

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent