Assistant Professor - Digital Marketing (PGP) - Mumbai Campus

Job Description: Assistant Professor - Digital Marketing

Job Summary

We are seeking a dynamic and knowledgeable Assistant Professor to join our faculty. The ideal candidate will be a passionate educator and researcher with comprehensive expertise in the evolving landscape of digital marketing and media. This role involves teaching undergraduate and graduate courses, conducting scholarly research, and contributing to the academic community through service. The successful candidate will be responsible for developing and delivering a curriculum that covers the breadth of modern digital marketing practices and theories.

Key Responsibilities

• Teaching and Instruction: Design and teach courses in areas such as Digital Marketing, Digital Consumer Behaviour, Social Media Management, SEO/SEM, Brand Management, and Web Analytics.
• Curriculum Development: Actively contribute to the enhancement and development of the digital marketing curriculum, ensuring it remains current with industry trends, including AI in Digital Marketing, OTT Advertising, and Influencer Marketing.
• Research and Scholarship: Conduct high-quality academic research in digital marketing or related fields and publish findings in reputable, peer-reviewed journals.
• Student Mentorship: Advise, mentor, and guide students on academic paths, research projects, and career opportunities in the digital marketing industry.
• University Service: Participate in departmental meetings, serve on academic committees, and contribute to the university's strategic initiatives and events.

Required Knowledge and Qualifications

Educational Background:

1. A Master ‘s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university.
   OR

2. A candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M.Phil./Ph.D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/SET.
   AND
   c. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journals

3. The following conditions may be considered desirable:

            i) Ph.D preferred with entry-level 2 years’ experience is desirable but not mandatory.

            ii) The candidate has presented at least two papers based on his/her Ph.D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR or any similar                            agency.

Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent filed.

Pay Scales: As per UGC guidelines; but will not be a constraint for the right candidate.

Expertise and Experience: The candidate must demonstrate strong theoretical and practical knowledge across a wide range of digital marketing domains, including:

• Core Marketing & Strategy:
  • Marketing Management
  • Brand Management
  • Integrated Marketing Communications (IMC)
  • Digital Marketing Communication
• Digital Channels & Tactics:
  • Search: Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
  • Social & Content: Social Media Management, Influencer Marketing, Digital Video Production
  • Advertising: Digital Advertising, Digital Media Planning & Buying, Affiliate Advertising, OTT Advertising
• Platforms & Analytics:
  • E-commerce
  • Web Analytics
  • Web Design principles
• Emerging Topics:
  • Artificial Intelligence (AI) in Digital Marketing
  • Digital Consumer Behavior
  • Digital Laws and Ethics

Preferred Skills:

• Proven experience in teaching at the university level.
• A strong potential for or an established record of scholarly research.
• Relevant professional industry experience in digital marketing is highly advantageous.
• Excellent communication, presentation, and interpersonal skills.