Performance Marketing Team Lead
Weekday AI
Performance Marketing Lead
fasset· Marketing
About this role
About Fasset
Fasset is a regulated stablecoin neobank scaling financial access across emerging markets globally.
Role Overview
We’re hiring a Performance Marketing Lead to help scale our paid acquisition channels. You’ll work closely with the Senior Performance Marketing Manager to plan, execute, and optimise campaigns that drive efficient, high-quality user growth.
Responsibilities
- Plan, launch, and optimise paid campaigns across Meta, Google, TikTok, and programmatic channels.
- Monitor daily campaign performance, budgets, and pacing; identify anomalies and implement optimisations as needed.
- Conduct regular A/B testing across creatives, audiences, and landing pages.
- Analyse funnel metrics and attribution data to maximise ROAS and minimise CPA.
- Collaborate with the Creative team to brief, develop, and iterate on ad creatives.
- Prepare weekly performance reports and contribute to forecasting and budget planning.
Requirements
- 1–3 years of hands-on experience in paid media, particularly across Meta Ads and Google Ads.
- Proficiency with ad platforms and analytics tools such as GA4, AppsFlyer, or similar MMPs.
- Strong quantitative and analytical skills, with confidence using Excel/Google Sheets and dashboards.
- Highly detail-oriented and organised, with the ability to manage multiple campaigns simultaneously.
Nice to Have
- Experience marketing a consumer app or fintech product.
- Familiarity with mobile measurement partners such as AppsFlyer, Adjust, or Branch.
Frequently Asked Questions
Is the salary disclosed for the Performance Marketing Lead position at fasset?
The salary for this Performance Marketing Lead role at fasset is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Performance Marketing Lead position at fasset located?
This Performance Marketing Lead role at fasset is based in Dubai, United Arab Emirates. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Performance Marketing Lead role at fasset full-time or part-time?
This is listed as a Full Time position. It is posted as a Performance Marketing Lead role in the Marketing department at fasset.
Which team or department does the Performance Marketing Lead at fasset belong to?
This Performance Marketing Lead position is part of the Marketing department at fasset. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Performance Marketing Lead position at fasset?
Click the "Apply Now" button on this page. You will be redirected to fasset's official application portal hosted on bamboohr where you can submit your application directly.
When was the Performance Marketing Lead job at fasset posted?
This Performance Marketing Lead position at fasset was posted on May 15, 2026. Apply as soon as possible — early applications are often reviewed first.
Performance Marketing Lead
fasset
You'll be redirected to fasset's official application page on bamboohr.