Assistant Manager PR - Galeries Lafayette

Key Result Areas:

1. Customer Experience & Event Execution

• Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM

Manager and Brand Marketing Head.

• Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)

end-to-end, including logistics, staffing, and vendor management.

• Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette

luxury aesthetic.

• Liaise with store teams to minimise operational disruption during events while maintaining

high service standards.

• Capture and share event highlights, feedback, and outcomes with stakeholders.

2. PR & Influencer Support

• Support PR & Partnerships Manager in organising media and influencer previews, store

tours, and event participation.

• Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer

attendees.

• Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or

appearances.

• Ensure accurate and timely sharing of assets (images, credits, brand information) with

media and creators.

• Track deliverables (posts, articles, videos) and consolidate coverage reports.

3. Customer Communication & Feedback

• Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you

communications to customers.

• Gather customer feedback post events and experiences through structured surveys or

in-person interactions.

• Consolidate feedback into clear insights and improvement recommendations for CX & VM

and PR teams.

• Maintain updated databases of VICs and key event attendees for future engagement.

• Support NPS and CX measurement initiatives with timely on-ground execution.

4. Operations, Logistics & Vendor Management

• Work with vendors for event set-up, décor, F&B, entertainment, and technical requirements

within approved budgets.

• Manage timelines and checklists to ensure readiness before each event or activation.

• Coordinate approvals and compliance for photography, videography, and third-party brand

presence in-store.

• Ensure adherence to safety, security, and store operation guidelines for all activities.

• Maintain organised documentation for all events including budgets, contracts, POs, and

performance notes.

5. Internal Coordination & Reporting

• Serve as a key coordination point between PR, CX & VM, Brand Marketing, Retail, and

Omni teams for experience-related activities.

• Provide regular status updates on upcoming events and initiatives to relevant stakeholders.

• Prepare post-event reports summarising attendance, media/influencer output, customer

feedback, and key learnings.

• Maintain calendars and trackers for CX and PR activations, ensuring alignment with the

broader marketing calendar.

• Support budgeting processes by tracking spends against estimates for CX and PR initiatives.

6. Self-Development & Brand Culture

• Build strong knowledge of luxury service etiquette, event management best practices, and

fashion trends.

• Learn from best-in-class global and local examples of luxury CX and PR experiences.

• Role model the Galeries Lafayette customer-first ethos in all interactions with customers,

media, and internal teams.

• Seek feedback from peers and managers to continuously improve execution quality.

• Contribute ideas for new experiential formats and engagement concepts.