Assistant business marketing manager

philips· 1010 Beijing
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📍 BeijingFull time

About this role

Job Title

Assistant business marketing manager

Job Description

Job Responsibilities:
• Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives, while collaborating with Business and Sales Leaders to ensure strategic coherence and effective implementation.
• Coordinates New Product Introductions (NPIs), ensuring alignment of marketing strategies and operational execution to optimize market penetration, customer adoption, and overall market leadership.
• Facilitates the collection of robust proof-points aligned with the consumer/customer centric strategies, supporting in identifying strategic opportunities driven by End-of-Life product strategies, thereby enhancing market positioning and competitive advantage.
• Acts as an interface to global business unit teams, developing and delivering the business plan for the sub-category in the region based on agreed strategic plan of record & annual operating plan.
• Works under general supervision, providing local insights on competition, consumer behavior, and market trends to influence global lead Value Proposition Creation (VPC) and Product Development Lifecycle Management (PDLM).
• Supports the execution of end-of-life plans for products, ensures smooth transitions for customers by providing timely communication, support, and alternative solutions to minimize disruption and maintains customer relationships.
• Develops category-specific omni-channel experiences and shopper journeys, concentrating on defining ""where to play"" and ""how to win"" to achieve the prioritized strategic business objectives.
• Assists in executing mid-term sales planning for the sub-category, ensuring that plans are aligned with both financial and operational objectives to support overall business goals.
• Uses category analytics and consumer insights to help in driving continuous performance improvement, addressing knowledge gaps and accelerating performance for the associated sub-category.

Minimum required Education:
Bachelor's Degree/ Vocational Education in Marketing, Sales, Business Administration, Product Management or equivalent.

Minimum required Experience:
No prior experience required with Bachelor's OR minimum 4 years of experience with Vocational Education in Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.

Frequently Asked Questions

Is the salary disclosed for the Assistant business marketing manager position at philips?
The salary for this Assistant business marketing manager role at philips is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Assistant business marketing manager position at philips located?
This Assistant business marketing manager role at philips is based in Beijing. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Assistant business marketing manager role at philips full-time or part-time?
This is listed as a Full time position. It is posted as a Assistant business marketing manager role in the 1010 Beijing department at philips.
Which team or department does the Assistant business marketing manager at philips belong to?
This Assistant business marketing manager position is part of the 1010 Beijing department at philips. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Assistant business marketing manager position at philips?
Click the "Apply Now" button on this page. You will be redirected to philips's official application portal hosted on workday where you can submit your application directly.
When was the Assistant business marketing manager job at philips posted?
This Assistant business marketing manager position at philips was posted on Sep 7, 2026. Apply as soon as possible — early applications are often reviewed first.
Assistant business marketing manager
philips
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You'll be redirected to philips's official application page on Workday.