Assistant Brand Manager

Overall Role Purpose:

The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

Key Roles & Responsibilities:

1. Marketing Planning & Calendar Management

• Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
• Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
• Coordinate timelines, deliverables, and asset requirements across campaigns and launches
• Support budget tracking and allocation across campaigns and activities

2. Campaign Execution & Delivery

• Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
• Coordinate end-to-end campaign rollout across retail and e-commerce channels
• Ensure all marketing materials adhere to brand guidelines and retailer specifications
• Work with agencies and internal teams to deliver campaigns on time and to a high standard

3. Retail & Trade Marketing Execution

• Support the planning and execution of in-store activations, merchandising, and trade promotions
• Align activities with retailer calendars, exclusives, and promotional windows
• Coordinate POSM, sampling, and in-store visibility to maximize impact
• Partner closely with Sales and Retail teams to ensure smooth in-store execution
  
  

4. Digital & Consumer Engagement

• Assist in planning and executing digital campaigns across paid media, social, CRM, and e-commerce platforms
• Coordinate content rollout based on global assets and local adaptation needs
• Support CRM initiatives including database growth and retention campaigns
• Monitor campaign performance and provide input for optimization

5. Performance Tracking & Reporting

• Track sales performance and campaign effectiveness against targets
• Prepare regular reports covering sales updates, campaign results, and competitor activity
• Provide inputs into forecasting and demand planning based on marketing activities
• Maintain accurate tracking of marketing spend, POSM usage and stock and budgets

6. Stakeholder Coordination

• Act as a key coordinator across internal teams (Marketing, Sales, Retail, E-commerce, Supply Chain) to ensure alignment and timely delivery
• Liaise with brand partners to ensure proper implementation of campaigns and adherence to brand standards
• Manage communication with agencies (creative, PR, media, digital) to ensure deliverables meet expectations
• Ensure compliance with local regulations (e.g., product claims, advertising standards) (if applicable)
  
  

7. New Launches & Brand Support

• Support the planning and execution of new product and brand launches across ANZ
• Coordinate launch timelines, assets, and retailer requirements
• Ensure readiness across all touchpoints including retail, e-commerce, PR, and influencer activation

Key Qualifications & Requirements:

·        Bachelor’s Degree in Marketing, Business, or related field

·        Minimum 1–3 years’ experience in Marketing, Brand, or Trade Marketing roles

·        Experience in beauty, FMCG, or retail environment preferred

·        Familiarity with ANZ retail landscape is advantageous

·        Exposure to digital marketing and campaign execution preferred

Skills & Competencies

1. Planning & Organization

• Strong ability to manage timelines, calendars, and multiple deliverables
• Detail-oriented with structured planning and coordination skills

2. Execution Excellence

• Ability to deliver high-quality work with strong attention to detail
• Capable of managing multiple campaigns simultaneously

3. Commercial Awareness

• Basic understanding of retail drivers, promotions, and sales performance
• Ability to interpret data and support planning decisions

4. Communication & Collaboration

• Strong interpersonal and communication skills
• Able to coordinate effectively across internal teams and external partners

5. Adaptability & Agility

• Comfortable working in a fast-paced retail and omni-channel environment
• Able to adjust plans and priorities as needed

6. Proactive & Ownership Mindset

• Takes initiative and ownership of responsibilities
• Solutions-oriented with a willingness to learn and improve

• Complimentary goods
• Exposure to multiple brands
• Diverse team