Area Sales Manager - Unsecured Self Employed - Panipat

Aditya Birla Group
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📍 Panipat, Haryana, India
Sales Unsecured Loan Business Loans

About this role

Key Result Areas 

Supporting Actions

Sales Growth & Client Acquisition

  • Identify and execute sales growth opportunities at a local/ area level, driving channel expansion and new account acquisition
  • Segment the market and identify potential direct clients, approach them and generate business through customized loan structure offerings that meet client requirements and also generate good margins for business
  • Deliver on sales targets by building strong relationships in the DSA network and influencing DSA outcomes
  • Augment the sales volumes of Unsecured lending, manage channel databases and tap them tactically to ensure healthy sales pipeline
  • Drive faster TATs through effective loan sanctioning by building strong relationships with internal stakeholders in order to expand channel presence and customer base
  • Track & report on sales operations and productivity metrics, and work towards building a high-performance sales culture

Actively participate in initiatives and contests driven by Business Development teams

Operational Effectiveness



  • Work with dual focus on sales volume and value (IRR) through the team
  • Track & ensure SLA adherence, sales efficiencies and RoI
  • Adopt prescribed improvements in processes and best practices in order to enhance operational productivity and suggest improvements as well

Analyze and communicate operational information periodically as per agreed timelines and MIS formats for disbursements, profits, NPAs, channel expansion, new product launches, new branches, new channel development, etc. and communicate to ZSM as well as down the line

Distribution & Market Expansion

  • Develop and strengthen distribution network through liaising and networking efforts, considering product positioning and competitive pressures
  • Scan the market and its competitive offerings on a periodic basis; report on emerging trends and business opportunities for the unsecured segment
  • Engage with DSA channel network and execute the agreed touch point management system for faster customer connectivity and loan processing-disbursement; escalate issues appropriately for timely resolution

Customer Servicing & Relationship Management

  • Coordinate with risk and operations teams to execute robust, customer friendly loan approval and booking processes 
  • Recommend improvements to operating procedures and technological tools to enhance customer experience through reduced processing TATs while simultaneously ensuring complaint operations
  • Ensure customer queries/ complaints are addressed in a timely and effective manner and coordinate personally to expedite the same
  • Leverage close direct customer relationships to carry out post sanction surveillance and generate early warning signals on NPAs

Risk Management 

  • Execute compliant Sales Operations and work in line with risk management principles via coordination with Risk team
  • Ensure closure of deal documentation and credit administration requirements, including opening of escrow accounts for receivables lending in line with regulatory and financial controls requirements
  • Support risk management by maintaining focus on prescribed guidelines and process checks at all stages of the unsecured loan transaction and raising potential alarm cases in advance
  • Proactively identify and report risks in order to ensure portfolio quality is maintained
  • Liaise with the channel partners, customers and the risk team on specific escalation cases

Internal Stakeholder Management

  • Partner with peer ASMs/ SMs and reporting SMs (if any) to overcome challenges and support sales growth via effective channel management, customer acquisition
  • Proactively build and maintain relationships with key internal stakeholders (E.g. Operations, Risk Management) for smooth and efficient transactions and issue resolution

Frequently Asked Questions

Is the salary disclosed for the Area Sales Manager - Unsecured Self Employed - Panipat position at Aditya Birla Group?
The salary for this Area Sales Manager - Unsecured Self Employed - Panipat role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Area Sales Manager - Unsecured Self Employed - Panipat position at Aditya Birla Group located?
This Area Sales Manager - Unsecured Self Employed - Panipat role at Aditya Birla Group is based in Panipat, Haryana, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Area Sales Manager - Unsecured Self Employed - Panipat position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Area Sales Manager - Unsecured Self Employed - Panipat job at Aditya Birla Group posted?
This Area Sales Manager - Unsecured Self Employed - Panipat position at Aditya Birla Group was posted on Sep 22, 2026. Apply as soon as possible — early applications are often reviewed first.
Area Sales Manager - Unsecured Self Employed - Panipat
Aditya Birla Group
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