TSI - Patiala
Aditya Birla Group
Area Sales Head- SME- EMR MKT - Madurai
About this role
Job Purpose
The Area Sales Head is responsible for driving business growth, profitability, and portfolio quality across the assigned geography by leading the SME Retail Emerging Markets business. The role focuses on acquiring MSME customers, expanding channel partnerships, ensuring superior customer experience, maintaining portfolio quality, and developing high-performing sales teams while delivering sustainable business growth.
2. Key Responsibilities
Business Growth
- Drive SME secured and unsecured lending business across Madurai and adjoining markets.
- Deliver disbursement, revenue, profitability, and portfolio growth targets.
- Develop annual and quarterly sales strategies aligned with business objectives.
- Build strong market penetration across assigned territories.
Sales Management
- Drive sourcing through Direct Sales Teams, DSAs, connectors, CA networks, builders, and referral channels.
- Ensure healthy sales funnel management.
- Improve lead conversion and productivity.
- Monitor branch-level business performance.
Portfolio & Credit Quality
- Maintain healthy portfolio quality.
- Ensure sourcing within prescribed credit policies.
- Work closely with Credit, Risk, Legal and Operations for timely approvals.
- Monitor delinquency and collection efficiency.
- Drive early warning monitoring for stressed accounts.
Customer Acquisition
- Acquire MSME customers across Manufacturing, Trading and Services segments.
- Build long-term customer relationships.
- Increase wallet share through cross-selling.
- Ensure superior customer experience and quick turnaround time.
Channel Development
- Identify and onboard quality DSAs and channel partners.
- Strengthen partnerships with Chartered Accountants, Builders, Property Consultants and Business Associates.
- Conduct partner engagement programs.
- Drive channel productivity.
Team Leadership
- Lead Location Managers and Relationship Managers.
- Recruit, train and develop high-performing sales teams.
- Conduct performance reviews.
- Improve productivity through coaching and mentoring.
Business Governance
- Ensure adherence to RBI and company policies.
- Maintain operational controls.
- Ensure compliance with audit requirements.
- Drive ethical selling practices.
MIS & Performance Management
- Review daily sales performance.
- Track productivity metrics.
- Analyze portfolio trends.
- Prepare business forecasts.
- Present monthly business reviews.
Frequently Asked Questions
Is the salary disclosed for the Area Sales Head- SME- EMR MKT - Madurai position at Aditya Birla Group?
The salary for this Area Sales Head- SME- EMR MKT - Madurai role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Area Sales Head- SME- EMR MKT - Madurai position at Aditya Birla Group located?
This Area Sales Head- SME- EMR MKT - Madurai role at Aditya Birla Group is based in Madurai, Tamil Nadu, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Area Sales Head- SME- EMR MKT - Madurai position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Area Sales Head- SME- EMR MKT - Madurai job at Aditya Birla Group posted?
This Area Sales Head- SME- EMR MKT - Madurai position at Aditya Birla Group was posted on Jul 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Area Sales Head- SME- EMR MKT - Madurai
Aditya Birla Group
You'll be redirected to Aditya Birla Group's official application page on peoplestrong.