TSI - Patiala
Aditya Birla Group
Area Sales Head-Cochin
About this role
Job Purpose
Coordinate & achieve the specified sales area¿s sales targets of white cement & new products in trade sales through prospecting, identifying project sites through retaining & attracting new customers, demand generation activities, product promotion activities so as to contribute in achieving the sales targets & manage overall depot operations
Job Context & Major Challenges
Job Context:
Job Challenges:
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Depot operations Ensuring proper depot operations so as to maintain proper stock position | ¿ Indent of material at factory ¿ Maintaining godown as per ISO 9001 norms ¿ Maintaining good relations with transporters ¿ Ensuring timely & proper accounting of invoice, cr/debit notes, reconciliation, sales tax etc ¿ Preparing detailed assessment of each individual party based on sales target achievement, sales growth & payment position ¿ Submit MIS report to State Head/Regional Head ¿ To visit godown frequently ¿ Maintain stacking as per norms ¿ Implement FIFO sysyem ¿ Maintain proper inventory level ¿ Prepare report on damaged material ¿ Prepare monthly sales tax returns ¿ Developing relations with sales tax, excise, weight & measurement authorities. ¿ Hiring sales tax advocate for yearly assessment |
| KRA2 | Sales collection, C form collection & Ugai management | ¿ Monitoring & reviewing company¿s & freight outstanding ¿ Reviewing the ageing of debtors on a daily basis ¿ Collections of cheques, DD from customers ¿ Coordination with service agent/C & F for ensuring collections in time ¿ Development & periodic review of critical ugai indicators ¿ Collection of all the C forms from the parties ¿ Ensure that the C forms are in proper format with all supportings and are dispatched to plant in time |
| KRA3 | Achieving sales targets of white cement & new products | ¿ Ensure frontline implementation of zonal marketing plan ¿ Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area ¿ Review the classification of stockists/retailers & direct users according to their lifting & other specified parameters ¿ Performing systematic market visit schedule activities ¿ Building rapport with all the customers ¿ Ensure collation of orders & feeding the same in e-commerce site on web ¿ Approval of credit note after checking all the details ¿ To fill in Daily Activity Report & call cycle enteries ¿ Attentively listen to customer¿s problems/issues & apprise the same to area head/state head ¿ Attending to quality, pricing problems of the retailers/ stockists & direct customers ¿ Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets |
| KRA4 | Gathering market feedback | ¿ Provide the feedback & need for appointing new dealers/stockists in unrepresented areas or the areas which are not fully penetrated. ¿ Providing feedback on weak pockets of sales areas & the reasons thereof ¿ Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head ¿ Make available the information on competitors promotion activities to area head/state head ¿ Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same |
| KRA5 | Promoting products & applications | ¿ To collaborate with CASC personnel in conducting painters meet. ¿ To conduct & completely handle counter meets & spreading awareness of BW applications & products to painters of a specific counter ¿ To conduct trade exhibitions & ensuring the proper presentation at stall & attending to customers at the stall to spread awareness of the products & applications ¿ To conduct cluster campaigns after carefully selecting clusters of customers & making the end user aware of the new products & applications ¿ To coordinate & provide support to CASC personnel for sampling to be done at micro level. ¿ Ensuring proper utilization of budget for promotional activities ¿ To ensure implementation of promotional schemes in retail channel & submit the first hand report of the scheme¿s effectiveness ¿ Collection of tokens, issuals of credit notes for implementing the scheme ¿ Timely distribution of sales promotional material ¿ Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there ¿ To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business ¿ Distribution of gifts & other promotional material to customers in time |
| KRA6 | Initial complaint handling | ¿ To attend to the complaints of customers with regard to minor & generic applications & products ¿ Visiting site to get the actual feel of complaint ¿ To take the initial account of the nature of complaint ¿ To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods ¿ To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement |
Frequently Asked Questions
Is the salary disclosed for the Area Sales Head-Cochin position at Aditya Birla Group?
The salary for this Area Sales Head-Cochin role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Area Sales Head-Cochin position at Aditya Birla Group located?
This Area Sales Head-Cochin role at Aditya Birla Group is based in Cochin, Kerala, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Area Sales Head-Cochin position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Area Sales Head-Cochin job at Aditya Birla Group posted?
This Area Sales Head-Cochin position at Aditya Birla Group was posted on Sep 7, 2026. Apply as soon as possible — early applications are often reviewed first.
Area Sales Head-Cochin
Aditya Birla Group
You'll be redirected to Aditya Birla Group's official application page on peoplestrong.