Area Credit Manager - Ahmedabad

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📍 Ahmedabad, Gujarat, India
Credit

About this role

usiness

Financial Services

Unit

Aditya Birla Capital Limited

Location

 

Poornata Position Number of the job 

 

Reports to: Poornata Position Number

 

Poornata Position Title of the job 

Area Credit Manager – STSL

Reports to: Poornata Position Title

Circle Credit Head

Function

Credit

Reports to: Function 

Credit

Department

Retail

Reports to: Department 

 

Date of writing/ Updation of JD

6th March 2026

 

 

 

                                          

 

 

                                                                              


 

1)  Job Purpose: Write the purpose for which the job exists (in 2-3 lines)  

  • Responsible for ensuring sound understanding of credit policy across all relevant levels, in the team.
  • Maintaining Portfolio quality.
  • Assessing potential customers' creditworthiness.
  • Achieving Monthly Audit Targets
  • Managing a team of Credit Managers and mentor the team to achieve the business objectives
  • Collaborating with various stake holder with an aim of achieving overall business targets.

 

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.  

Business Workforce Number  

50 workforces including both on role (34) and off role staff (16)

Unit Workforce Number  

NA

Function Workforce Number  

NA

Department Workforce Number  

NA

Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter 

 

Budget (Cr) FY 24 E closing book

2900

Volumes (no of files- logins) FY 24E 

15000

No of products

1 (STSL)

Geographies

No of locations

95

Tier-1

16

Tier-2

13

Tier-3

34

Tier-4

32

 

 

Portfolio Maintenance

Early Mortality (0-12 MOB) Cheque Bouncing not more than 9.00%

NPA% not more than 2.00% 

GNPA (90 days for Secured Products)

TAT

As per SLA

Approval Rates

55%

No of customers (FY 24 E) 

8500

ATS(Lakhs) – FY 24 E

35

PBT (in Cr. FY 24 E) 

70

Span (Nos)

4

Productivity (files per CM)

22 




 

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section 

Function Context:

  1. Having focused traditionally on secured lending verticals and built a strong balance sheet on the same, ABFL has now ventured into Small Ticket Secured Lending (STSL) business segment in order to effectively capitalize on its financial base with carefully managed exposures in this higher yield segment
  2. Small Ticket Secured Lending (STSL) segment products line caters to funding medium to long-term working capital needs of small businesses and individuals, via a suite of customized medium and long tenured products which are primarily backed by collateral/security.
  3. Risk function is engaged in evaluating the creditworthiness of business entity/individual applicants by considering the quantitative & qualitative factors like the client credibility, size of the client business, earnings of an individual, capital adequacy, liquidity and management quality

 

Job Context:

  1. To ensure institutionalize the approval process for STSL proposals and ensure its seamless adoption by engaging with the sales teams to receive adequate documentation/ information for review and analysis
  2. To work towards continuous improvement of credit approval process in order to meet dynamic business and regulatory needs
  3. To monitor key initiatives and MIS with the sales team and institute mechanisms for complete safety of financed amount and timely regularization of margin shortfall
  4. To monitor team’s Turnaround Time and ensure it is as per the defined SLAs.

 

Key Challenges:

Technical

The market is highly competitive with availability of solutions which provides data at a click of a second. We need to continuously explore bring technology upto the curve as the manual leg in underwriting on technology front is quite exhaustive. 

Talent Retention

Retaining key talent within the team can be difficult, especially if employees are seeking more. Compensation Packages from Rival companies 

Portfolio management in dynamic environment

Portfolio management in continuously changing external environment and competition strategy can be very difficult to manage.

FTR logins

  • To ensure availability of data and information for exhaustive credit appraisals as each of the proposals has their respective structuring complexities as per the customer, product & regulatory requirements
  • Ensuring faster TATs for approval process
  • To ensure that credit and customer risk are mitigated while pending documentation is monitored and regularized
  • Proactive monitoring and identification of risks in a dynamic and fast paced business context and regularization of margin shortfalls.

 

 

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas  

Supporting Actions

  • Credit Underwriting Management
  1. Undertake analysis of the credit proposal based on pre- determined criteria and analyze market information, current macroeconomic scenario, current portfolio concentration, etc.
  2. Make decision proposals within delegated authority
  3. Evaluate new credit proposals / review existing credit exposures with a view to bring out the industry, business, financial, management and facility structure risk. 
  4. Highlight the other credit risks and mitigation actions to take decision / facilitate the approving authority to take decision on the credit proposal.
  5. Identify risks and suggest measures to mitigate risks to ensure workability of the loan proposals
  6. Ensure prompt resolution/ explanation of queries raised by sanctioning authorities
  7. Recommend delegation authority to RCMs/ACMs/CMs to ensure faster TAT for parameterized proposals.
  8. Work closely with the collection and legal to take action against defaulting parties
  • Portfolio Management
  • To monitor the STSL business portfolio performance by continuous analysis of fundamentals, review of the ratings, analysis of the covenant and evaluation of the industry performance in that sector
  • Review the covenant of loan proposals at frequent intervals and undertake action for serious deviations
  • Protect from potential loss on the credit portfolio by detecting early warning signals of deteriorating risks and advising these to the Relationship Managers, RSMs, NSMs and Senior Management.
  • Formulate strategies to reduce exposures where the credit risk has enhanced including complete recovery before the credit deteriorates to non-performing category
  • Process Improvements
  • Provide inputs and suggest amendments for various lending norms like Risk Matrix, Interest Rate Policy, Credit Authorization Matrix, Risk Universe, Processes keeping the current regulatory and compliance environment in mind
  • Undertake improvements in approval notes and other processes to meet dynamic market environment and needs of new customer segments
  • Deploy effective processes and mechanisms to ensure high quality TATs for validating lending proposals & share the same with all concerned stakeholders
  • Business Growth / Cross Functional Coordination / Stakeholder Management
  • Support sales team in maintaining partner relationships with DSAs and Channel Partners and regular visits and trainings to meet business results
  • Communicate the expected credit standards by engaging with the channel partners, sales teams and other distributors in understanding the proposals submitted and extracting the relevant supporting information and Co-coordinating for smooth disbursement.
  • Discussing through the door login trend and educating the business team on wastages and corrective actions.
  • Deliver, Stay and growth
  • Deliver - Ensure that business and portfolio related targets are met within given timeframe
  • Stay – Ensure controlled attrition by way of continuous training and development, thus resulting into internal growth to team members
  • Growth - Understanding of the requirement of workforce to ensure that the right environment is created for people to grow.

 

  • Cross Functional Coordination
  • Communicate the expected credit standards by engaging with the channel partners, sales teams and other distributors in understanding the proposals submitted and extracting the relevant supporting information
  • Oversee communication cascades to the sales teams on the broad parameters for validating lending proposals, provide regular trainings to RMs for the same
  • Ensure document execution from RMs and the files are up to date
  • Reporting, Review & MIS
  • Regularly Review & Monitor the Portfolio performance, OTC & PDD movement and Compliance related matters
  • Regularly Review & Monitor Vendor Management and closure of Audit queries 
  • Review the delegation of authority exercised by RCMs
  • Team Management
  • Provide the team with best-in-class knowledge on selection norms, new ways of proposal analysis and concepts
  • Ensure that the team stays abreast with all the latest developments in the secured lending space
  • Nominate teams for product, behavioral & negotiation trainings and work on self-development initiatives
  • Credit Projects
  • Taking up projects with an aim of improving processes / portfolio hygiene from time to time with overall objective of improving ROA and / or cost control.

 

 

5)  Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report) 

Regional / Area Credit Manager - STSL: 

  • Set up and lead the team of Regional / Area Credit managers for managing day to day credit approvals under STSL Loans Vertical, drive towards assessing credit worthiness of the borrower by using data points available along with adherence to the defined credit policy checks.
  • Ensure audit compliance like concurrent, PAR & external, regulatory procedures, and governance are responded across locations on time.
  • Work closely with the collection and legal to act against defaulting parties.
  • Develop strong internal and external relationship, portfolio performance.
  • Leading, mentoring and monitoring the performance of the team members to ensure efficiency in processes.

 

 

 

6)      Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives

Relationship Type 

Frequency 

Nature 

Internal

 

 

Zonal / Regional Sales Manager 

 




Sales team





Risk team



Operations team



Other functions



NSM/ Business Head



Daily

 




Daily/ weekly





Daily



Monthly



Need based



Need Based



Business MIS, proposal reviews, new initiatives and branch updates

Business MIS, proposal discussions, NPA reviews, updates on initiatives 

Proposal approvals, interest rate approval, providing market intelligence, MIS on deviations in client accounts

Client servicing issues, pricing matrix

Business discussions for smooth operations

Portfolio reviews and credit approval

External

 

 

Existing and Potential Customers

Channel Partners/ DSAs

Legal / FI Vendors

 

 

Fortnightly

Need Based

Monthly

Customer relationship management (CRM) & understanding the market pulse

CRM, commission updates & understanding the market pulse of new initiatives etc.

To asses the quality and TAT and provide course corrections.

 

 

7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position. 

 

 

 

 

SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to be maintained in the organizational record. 

 

 

Job Holder

Reports to – Manager 

Name

 

 

Date of Entry / Approval

 

 

Frequently Asked Questions

Is the salary disclosed for the Area Credit Manager - Ahmedabad position at Aditya Birla Group?
The salary for this Area Credit Manager - Ahmedabad role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Area Credit Manager - Ahmedabad position at Aditya Birla Group located?
This Area Credit Manager - Ahmedabad role at Aditya Birla Group is based in Ahmedabad, Gujarat, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Area Credit Manager - Ahmedabad position at Aditya Birla Group?
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When was the Area Credit Manager - Ahmedabad job at Aditya Birla Group posted?
This Area Credit Manager - Ahmedabad position at Aditya Birla Group was posted on Jul 9, 2026. Apply as soon as possible — early applications are often reviewed first.
Area Credit Manager - Ahmedabad
Aditya Birla Group
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