Amazon Ads Specialist

This role is for one of Weekday’s clients

Min Experience: 3+ years
Location: Kolkata
JobType: full-time

We are looking for a results-driven Amazon Ads Specialist with 3–10 years of experience managing and optimizing advertising campaigns on Amazon. The ideal candidate will have strong hands-on expertise in Amazon Ads, PPC, and Sponsored Products, with a proven ability to improve campaign performance, increase product visibility, and drive profitable sales.

You will be responsible for planning, executing, monitoring, and optimizing Amazon advertising campaigns across product portfolios. This role requires a strong understanding of Amazon's advertising ecosystem, keyword research, bidding strategies, campaign structures, budgets, and performance analytics.

Key Responsibilities

• Plan, create, launch, and manage Amazon Ads and PPC campaigns across multiple products and categories.
• Manage Sponsored Products campaigns, including automatic and manual targeting, keyword targeting, product targeting, and category targeting.
• Conduct detailed keyword research to identify high-performing, relevant, and long-tail keywords.
• Develop and maintain well-structured campaign architectures based on products, keywords, match types, targeting strategies, and business objectives.
• Monitor key campaign metrics including impressions, clicks, CTR, CPC, conversions, ACoS, RoAS, sales, and advertising spend.
• Optimize bids, budgets, keywords, targeting, and campaign settings to improve advertising efficiency and profitability.
• Identify underperforming campaigns and implement data-driven corrective actions.
• Manage negative keywords and search-term optimization to reduce irrelevant traffic and improve campaign efficiency.
• Analyze search term and advertising reports to identify opportunities for keyword expansion and campaign optimization.
• Conduct competitor and product-level research to identify advertising opportunities and improve product visibility.
• Monitor campaign budgets and ensure advertising spend is aligned with sales and profitability objectives.
• Collaborate with marketing, e-commerce, category, and product teams to align advertising strategies with broader business goals.
• Prepare regular performance reports and provide actionable insights and recommendations to stakeholders.
• Stay updated on changes to Amazon's advertising platform, PPC best practices, campaign features, and marketplace trends.

Must-Have Skills

• Amazon Ads
• PPC
• Sponsored Products
• Strong understanding of Amazon advertising campaign management and optimization.
• Hands-on experience with keyword research, bid management, targeting, and budget optimization.
• Strong knowledge of ACoS, RoAS, CTR, CPC, conversion rate, impressions, and advertising sales metrics.
• Experience analyzing Amazon advertising and search-term reports.
• Strong analytical and problem-solving skills with the ability to convert campaign data into actionable insights.
• Ability to manage multiple campaigns and product portfolios simultaneously.
• Strong Excel/Google Sheets skills for campaign analysis and reporting.

Good-to-Have Skills

• Experience with Sponsored Brands and Sponsored Display.
• Knowledge of Amazon Seller Central or Vendor Central.
• Experience managing advertising campaigns across multiple Amazon marketplaces.
• Familiarity with Amazon PPC tools and third-party campaign management platforms.
• Understanding of e-commerce, marketplace growth, and product listing optimization.
• Experience working with large product catalogs and high-volume advertising budgets.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or a related discipline is preferred.
• 3–10 years of relevant experience in Amazon advertising, PPC, or e-commerce performance marketing.
• Strong ownership, attention to detail, communication skills, and a performance-oriented mindset.