Advertising Monetization Specialist

We are seeking an expert with a deep understanding of the mobile advertising ecosystem to serve as the 'architect' of our ad revenue streams. You will not only execute technical setups but also shape sustainable growth strategies, optimizing the balance between user experience and profitability for Athena's top game titles

I. KEY JOB DUTIES

Monitoring & Data Quality

• Monitor daily monetization performance across key apps and game titles.
• Track key metrics such as ARPDAU, LTV, eCPM, fill rate, impressions, retention impact, and revenue.
• Identify unusual trends, data issues, or revenue drops and work with related teams to resolve them.

Revenue Optimization & Demand Management

• Own the setup and optimization of ad demand, mediation, ad units, waterfalls, bidding, and price floors.
• Improve demand performance to grow fill rate, eCPM, ARPDAU, and overall ad revenue.
• Troubleshoot ad serving, setup, reporting, account, and partner-related issues.

Ad Strategy & Experimentation

• Advise Product and Game teams on ad logic, placement, format, frequency, and user segmentation.
• Design and manage monetization A/B tests, including hypothesis, test setup, metrics, guardrails, and result analysis.
• Evaluate the impact of monetization changes on revenue, retention, user behavior, and long-term LTV.

Partner & Account Development

• Source, evaluate, and onboard new ad network partners to expand demand coverage.
• Manage partner accounts, integration requirements, performance follow-up, and issue escalation.
• Work with partners to explore new products, beta features, and revenue growth opportunities.

Market Research & Strategic Support

• Research market trends, competitor practices, new ad formats, and monetization best practices.
• Share clear insights and recommendations to improve monetization strategy and execution.
• Support other strategic monetization projects and tasks assigned to the team.

II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

EXPERIENCE & KNOWLEDGE:

• 3 years of experience in Ads Monetization, Game/App Optimization, or a similar role.
• Solid knowledge of the mobile game market, especially the Free-to-Play (F2P) model and performance marketing techniques.
• Hands-on experience with major Ad Network and Mediation platforms (e.g., Google AdMob, Unity LevelPlay, AppLovin MAX, etc.).
• Good understanding of game economy design and how advertising affects user behavior.
• Curious and up-to-date with new industry trends, with the ability to translate market shifts into practical growth ideas for the app.
• Technically minded is a strong plus - comfortable digging into tech-side requirements, and translating Monetization proposals into language Product and Tech teams can act on. 

SKILL:

• Toeic >700, fluent in English (both written and verbal) for effective communication with international partners.
• Strong data analysis skills: Proficient in analyzing key metrics (Impressions, Fill Rate, eCPM, ARPDAU) and capable of translating data into actionable insights and recommendations.
• Able to prioritize tasks effectively to optimize limited time and resources across multiple ongoing experiments/projects.
• Good coordination skills, with the ability to sync tasks and information across multiple teams.
• Able to translate data into clear, practical, and well-supported recommendations instead of vague or generic suggestions.
• Comfortable leveraging AI tools to support daily work, while maintaining independent judgment to evaluate and verify AI-generated outputs

ABILITIES:

• Logical, data-driven, detail-oriented, and enjoys working with numbers.
• Proactive in learning market trends, new tools, and monetization opportunities.
• Strong team player who is willing to share, listen, discuss, and work toward team outcomes.
• A genuine passion for the gaming industry, especially mobile games.

III. WHY YOU’LL LOVE WORKING HERE

• Professional, creative working environment and talented teams, equal-opportunities & agile culture
• Great facility to work. You will have a MacBook and extra high definition screens
• Electrical standing desk for most comfortable seat
• Annual leave 12 days / sick leave 2 days / remote work 12 days / anniversary leave 1 day
• Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.
• Remaining Annual leave will be transferred to the next working year
• Premium health insurance package for you and your relatives
• Annual health check-up at premium clinic
• Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
• Annual bonus and project bonus
• Reward program for engaged activities and volunteering
• Annual company trip & quarter team bonding activities
• Happy hours and awesome parties
• Development opportunity: sponsorship for training courses
• With regular discussions, you will have a lot of opportunities to learn from experts in their fields
• International opportunity to expose and grow
• At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
• Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…
• Pantry booster with food & beverages, game station & entertainment: PS4,...

IV. FURTHER INFORMATION

• Working hour: from Monday to Friday (8:30 -18:00)
• Working location: Olympus Building, 40A Lam Son Street, Tan Son Hoa Ward, Ho Chi Minh City (formerly Ward 2, Tan Binh District).