The Longaberger Company
Consumer Services
Company overview
The Longaberger Company is an American Multinational corporation that specializes in the manufacture and sale of handmade baskets and other home accessories. Founded in 1973 by Dave Longaberger in Dresden, Ohio, the company has grown to become one of the largest manufacturers and retailers of handcrafted baskets in the world. Longaberger follows a unique direct selling model that involves independent consultants who sell their products directly to customers. The company has over 45,000 independent consultants who offer a range of products including baskets, pottery, wrought iron, and fabric items. Known for their high-quality craftsmanship, the Longaberger brand is synonymous with quality, durability, and style.
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Technology stack
The Longaberger Company uses Open Graph to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses HTTP/3 to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses TikTok Pixel to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Microsoft Clarity to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Google Analytics to measure website traffic and user engagement, generating actionable insights for optimizing online performance and marketing campaigns.
The Longaberger Company uses Facebook Pixel to track website visitor actions and collect conversion data, facilitating precise audience targeting, retargeting campaigns, and accurate measurement of advertising performance for improved ROI.
The Longaberger Company uses HSTS to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Cloudflare to enhance the performance, security, and reliability of its web applications by leveraging a global network for content delivery, DDoS protection, and WAF services.
The Longaberger Company uses Listrak to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Klaviyo to leverage customer data for targeted email and SMS marketing automation, delivering personalized experiences that enhance engagement and accelerate revenue growth.
The Longaberger Company uses Microsoft Advertising to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses DoubleClick Floodlight to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Google Tag Manager to efficiently deploy and manage website tracking tags, marketing pixels, and analytics scripts without direct code modifications, centralizing data collection and accelerating marketing and analytics initiatives.
The Longaberger Company uses Underscore.js to simplify common JavaScript programming tasks by providing a suite of utility functions for array, object, and function operations, leading to more concise, readable, and maintainable code.
The Longaberger Company uses Flickity to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses jQuery to simplify client-side scripting, enabling faster and more efficient manipulation of the HTML DOM, event handling, animation, and AJAX interactions across various web browsers.
The Longaberger Company uses crypto-js to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses core-js to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Nagich to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Priority Hints to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Backbone.js to structure client-side web applications by providing models, views, and collections, organizing JavaScript code and simplifying the development of complex single-page interfaces.
The Longaberger Company uses Venmo to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses PayPal to securely process online payments, send and receive money, and enable convenient e-commerce transactions with robust fraud protection.
The Longaberger Company uses Apple Pay to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Amazon Web Services to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Seal Subscriptions to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Animate.css to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Cart Functionality to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Amazon Webstore to enhance their digital capabilities and improve operational efficiency.
The Longaberger Company uses Shopify to establish and operate its online retail presence, leveraging a comprehensive platform that simplifies store creation, product management, payment processing, and sales growth.