Sazerac Company
Retail
Company overview
The Sazerac Company is a privately held United States liquor company headquartered in New Orleans, Louisiana. The company was founded in 1850 and is currently led by fifth-generation Sazerac family member Mark Brown as CEO. Sazerac produces and distributes a wide range of popular brands, including Buffalo Trace bourbon, Pappy Van Winkle's Family Reserve, and Southern Comfort. The company has also expanded into the international market, with operations in Canada, Europe, and Australia. Despite its size, Sazerac maintains a commitment to its roots in New Orleans and a dedication to producing high-quality, unique spirits.
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Technology stack
Sazerac Company uses Open Graph to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses ServiceNow to automate and streamline digital workflows across enterprise functions, improving operational efficiency, service management, and user experiences through a unified cloud platform.
Sazerac Company uses Babel to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses Google Analytics to measure website traffic and user engagement, generating actionable insights for optimizing online performance and marketing campaigns.
Sazerac Company uses Adobe Analytics to collect, analyze, and report on customer data across digital channels, providing deep insights to optimize user experiences and drive business growth.
Sazerac Company uses HSTS to enhance their digital capabilities and improve operational efficiency.
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Sazerac Company uses Google Tag Manager to efficiently deploy and manage website tracking tags, marketing pixels, and analytics scripts without direct code modifications, centralizing data collection and accelerating marketing and analytics initiatives.
Sazerac Company uses Adobe Experience Platform Launch to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses scrollreveal to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses Lodash to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses jQuery to simplify client-side scripting, enabling faster and more efficient manipulation of the HTML DOM, event handling, animation, and AJAX interactions across various web browsers.
Sazerac Company uses core-js to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses Adobe Experience Platform Identity Service to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses Adobe Client Data Layer to enhance their digital capabilities and improve operational efficiency.
Sazerac Company uses Vimeo to professionally host, manage, and share high-quality video content, enabling secure distribution, enhanced collaboration, and insightful analytics for diverse business and creative purposes.
Sazerac Company uses Java to develop robust, scalable, and secure applications that run across various platforms, ensuring high performance and reliability for critical enterprise systems.
Sazerac Company uses Adobe Experience Manager to enhance their digital capabilities and improve operational efficiency.