
Pacific Sunwear
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Company overview
Pacific Sunwear, commonly known as PacSun, is a popular American retail company based in Anaheim, California. The company focuses on providing clothing, accessories, and lifestyle products that cater to the surfing, snowboarding, and skateboarding cultures. PacSun operates over 400 stores across 50 states in the US, as well as an online store that ships globally. The company offers a wide variety of clothing brands such as Billabong, Vans, Quiksilver, and Roxy. Additionally, PacSun has its own brand, including clothing, shoes, and accessories for men and women. PacSun is known for its laid-back, beach-inspired vibes and trendy styles that attract both surfers and fashion enthusiasts alike.
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Technology stack
Pacific Sunwear uses ServiceNow to automate and streamline digital workflows across enterprise functions, improving operational efficiency, service management, and user experiences through a unified cloud platform.
Pacific Sunwear uses Open Graph to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses TikTok Pixel to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Pinterest Conversion Tag to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Google Analytics to measure website traffic and user engagement, generating actionable insights for optimizing online performance and marketing campaigns.
Pacific Sunwear uses Facebook Pixel to track website visitor actions and collect conversion data, facilitating precise audience targeting, retargeting campaigns, and accurate measurement of advertising performance for improved ROI.
Pacific Sunwear uses Adobe Analytics to collect, analyze, and report on customer data across digital channels, providing deep insights to optimize user experiences and drive business growth.
Pacific Sunwear uses Google Ads Conversion Tracking to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Appsflyer to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses PerimeterX to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Forter to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Cloudflare to enhance the performance, security, and reliability of its web applications by leveraging a global network for content delivery, DDoS protection, and WAF services.
Pacific Sunwear uses Cordial to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Google Ads to create and manage targeted advertising campaigns across Google's search and display networks, effectively reaching potential customers to drive traffic, leads, and sales.
Pacific Sunwear uses Microsoft Advertising to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Criteo to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses DoubleClick Floodlight to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Tealium to manage digital tags and orchestrate customer data from various sources, creating a unified customer view for real-time personalization, analytics, and compliant activation.
Pacific Sunwear uses Google Tag Manager to efficiently deploy and manage website tracking tags, marketing pixels, and analytics scripts without direct code modifications, centralizing data collection and accelerating marketing and analytics initiatives.
Pacific Sunwear uses jQuery to simplify client-side scripting, enabling faster and more efficient manipulation of the HTML DOM, event handling, animation, and AJAX interactions across various web browsers.
Pacific Sunwear uses core-js to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses UsableNet to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Impact to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Dynamic Yield to personalize customer experiences in real-time, delivering AI-powered recommendations and running A/B tests to optimize conversions and engagement across digital channels.
Pacific Sunwear uses Yotpo Reviews to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses PayPal to securely process online payments, send and receive money, and enable convenient e-commerce transactions with robust fraud protection.
Pacific Sunwear uses Apple Pay to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses BrightEdge to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Bootstrap to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Global-e to enhance their digital capabilities and improve operational efficiency.
Pacific Sunwear uses Cart Functionality to enhance their digital capabilities and improve operational efficiency.