New Balance
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Company overview
New Balance is an American footwear and apparel company founded in 1906 in Boston, Massachusetts. The brand is best known for producing athletic shoes and has been a reliable choice of footwear for athletes and fitness enthusiasts for over a century. From running shoes to cross trainers, the brand has a wide range of footwear options for various sports and activities. In addition to footwear, New Balance also produces clothing and accessories for men, women and children. The company prides itself on using sustainable and eco-friendly materials in their products and has also supported various social causes and charities over the years.
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Technology stack
New Balance uses Open Graph to enhance their digital capabilities and improve operational efficiency.
New Balance uses Webpack to enhance their digital capabilities and improve operational efficiency.
New Balance uses Pinterest Conversion Tag to enhance their digital capabilities and improve operational efficiency.
New Balance uses Dynatrace to enhance their digital capabilities and improve operational efficiency.
New Balance uses HSTS to enhance their digital capabilities and improve operational efficiency.
New Balance uses Cloudflare to enhance the performance, security, and reliability of its web applications by leveraging a global network for content delivery, DDoS protection, and WAF services.
New Balance uses Akamai to enhance website performance, ensure content delivery, and provide robust security against cyber threats by leveraging its global edge network.
New Balance uses Emarsys to enhance their digital capabilities and improve operational efficiency.
New Balance uses Tealium to manage digital tags and orchestrate customer data from various sources, creating a unified customer view for real-time personalization, analytics, and compliant activation.
New Balance uses Salesforce Service Cloud to enhance their digital capabilities and improve operational efficiency.
New Balance uses LazySizes to enhance their digital capabilities and improve operational efficiency.
New Balance uses jQuery to simplify client-side scripting, enabling faster and more efficient manipulation of the HTML DOM, event handling, animation, and AJAX interactions across various web browsers.
New Balance uses core-js to enhance their digital capabilities and improve operational efficiency.
New Balance uses Boomerang to collect real user performance metrics directly from website visitors, providing critical data to identify bottlenecks and optimize site speed for an enhanced user experience.
New Balance uses Optimizely to run A/B tests and experiments, enabling data-driven optimization of digital experiences for improved engagement and conversion.
New Balance uses Akamai mPulse to enhance their digital capabilities and improve operational efficiency.
New Balance uses Adobe Dynamic Media Classic to enhance their digital capabilities and improve operational efficiency.
New Balance uses Apple Pay to enhance their digital capabilities and improve operational efficiency.
New Balance uses CivicTheme to enhance their digital capabilities and improve operational efficiency.
New Balance uses Salesforce to unify customer data and streamline business processes across sales, service, and marketing, enhancing efficiency and driving growth.
New Balance uses Cart Functionality to enhance their digital capabilities and improve operational efficiency.