Kelley Blue Book
Automotive
Company overview
Kelley Blue Book (KBB) is a United States company that has been providing trusted automotive information and resources to consumers since 1926. It is renowned for its expertise in understanding vehicle values and has helped millions of car buyers and sellers make better purchasing decisions over the years. Their website provides extensive vehicle comparisons, reviews, pricing, and advice to buyers and enables users to search for new and used vehicles of different brands. The company's mission is to empower and educate consumers with reliable and transparent information in the automotive world. Ultimately, KBB has become synonymous with the trusted values and insights that millions of consumers consult when buying, selling or evaluating cars.
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Technology stack
Kelley Blue Book uses Webpack to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Open Graph to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Pinterest Conversion Tag to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Google Analytics to measure website traffic and user engagement, generating actionable insights for optimizing online performance and marketing campaigns.
Kelley Blue Book uses Facebook Pixel to track website visitor actions and collect conversion data, facilitating precise audience targeting, retargeting campaigns, and accurate measurement of advertising performance for improved ROI.
Kelley Blue Book uses comScore to measure digital audiences and consumer behavior across platforms, providing comprehensive data and insights for media planning, evaluation, and optimization.
Kelley Blue Book uses HSTS to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Akamai to enhance website performance, ensure content delivery, and provide robust security against cyber threats by leveraging its global edge network.
Kelley Blue Book uses Microsoft Advertising to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Google Tag Manager to efficiently deploy and manage website tracking tags, marketing pixels, and analytics scripts without direct code modifications, centralizing data collection and accelerating marketing and analytics initiatives.
Kelley Blue Book uses core-js to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Boomerang to collect real user performance metrics directly from website visitors, providing critical data to identify bottlenecks and optimize site speed for an enhanced user experience.
Kelley Blue Book uses Apollo to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Funding Choices to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Optimizely to run A/B tests and experiments, enabling data-driven optimization of digital experiences for improved engagement and conversion.
Kelley Blue Book uses New Relic to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Akamai mPulse to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Priority Hints to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses React to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Emotion to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses Next.js to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses TypeScript to enhance their digital capabilities and improve operational efficiency.
Kelley Blue Book uses GraphQL to enhance their digital capabilities and improve operational efficiency.