Draftkings Inc
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Company overview
DraftKings Inc is a US-based company that operates as a digital sports entertainment and gaming company. It was founded in 2012 and has quickly become a leader in the daily fantasy sports industry. DraftKings offers a variety of contests across multiple sports, including the NFL, NBA, MLB, NHL, and Golf. The company's platform enables customers to participate in online daily fantasy sports competitions and win big prizes. DraftKings has expanded its reach by offering online sports betting in states where it is legal. Recently, the company went public via a merger with Diamond Eagle Acquisition Corp, becoming the first publicly traded sports betting operator in the US.
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Technology stack
Draftkings Inc uses TikTok Pixel to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Snowplow Analytics to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Sift to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Google Analytics to measure website traffic and user engagement, generating actionable insights for optimizing online performance and marketing campaigns.
Draftkings Inc uses Facebook Pixel to track website visitor actions and collect conversion data, facilitating precise audience targeting, retargeting campaigns, and accurate measurement of advertising performance for improved ROI.
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Draftkings Inc uses Braze to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Skai to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses HSTS to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Akamai to enhance website performance, ensure content delivery, and provide robust security against cyber threats by leveraging its global edge network.
Draftkings Inc uses Twitter Ads to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Microsoft Advertising to enhance their digital capabilities and improve operational efficiency.
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Draftkings Inc uses Innovid Advertising Measurement to enhance their digital capabilities and improve operational efficiency.
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Draftkings Inc uses Google Tag Manager to efficiently deploy and manage website tracking tags, marketing pixels, and analytics scripts without direct code modifications, centralizing data collection and accelerating marketing and analytics initiatives.
Draftkings Inc uses Lodash to enhance their digital capabilities and improve operational efficiency.
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Draftkings Inc uses Swiper to enhance their digital capabilities and improve operational efficiency.
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Draftkings Inc uses New Relic to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses React to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Emotion to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Remix to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Amazon Web Services to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Contentstack to enhance their digital capabilities and improve operational efficiency.
Draftkings Inc uses Cart Functionality to enhance their digital capabilities and improve operational efficiency.