
Ciena
Telecommunications
Company overview
Ciena Corporation is a leading United States-based provider of telecommunications networking equipment and software, focusing on the design and development of network infrastructure solutions for optical, mobile, and Ethernet services. Founded in 1992 and headquartered in Hanover, Maryland, the company offers a range of high-performance network solutions that empower its customers to increase network capacity, improve network performance, and enhance overall network efficiency. Known for its innovative approach to networking, Ciena has a strong presence in North America, Europe, the Middle East, and Africa, serving major customers in numerous industries such as telecommunications, healthcare, finance, transportation, and government.
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Technology stack
Ciena uses ServiceNow to automate and streamline digital workflows across enterprise functions, improving operational efficiency, service management, and user experiences through a unified cloud platform.
Ciena uses Open Graph to enhance their digital capabilities and improve operational efficiency.
Ciena uses HTTP/3 to enhance their digital capabilities and improve operational efficiency.
Ciena uses Facebook Pixel to track website visitor actions and collect conversion data, facilitating precise audience targeting, retargeting campaigns, and accurate measurement of advertising performance for improved ROI.
Ciena uses Demandbase to unify sales and marketing with an account-based strategy, identifying and engaging target accounts to personalize buyer experiences and accelerate revenue.
Ciena uses Adobe Analytics to collect, analyze, and report on customer data across digital channels, providing deep insights to optimize user experiences and drive business growth.
Ciena uses Linkedin Insight Tag to enhance their digital capabilities and improve operational efficiency.
Ciena uses Google Ads Conversion Tracking to enhance their digital capabilities and improve operational efficiency.
Ciena uses reCAPTCHA to differentiate human users from automated bots, protecting websites and online services from spam, abuse, and fraudulent activity while maintaining a seamless user experience.
Ciena uses Cloudflare to enhance the performance, security, and reliability of its web applications by leveraging a global network for content delivery, DDoS protection, and WAF services.
Ciena uses Marketo to automate and personalize marketing campaigns across multiple channels, effectively nurturing leads and driving customer engagement to accelerate revenue growth.
Ciena uses Google Ads to create and manage targeted advertising campaigns across Google's search and display networks, effectively reaching potential customers to drive traffic, leads, and sales.
Ciena uses Microsoft Advertising to enhance their digital capabilities and improve operational efficiency.
Ciena uses DoubleClick Floodlight to enhance their digital capabilities and improve operational efficiency.
Ciena uses Google Tag Manager to efficiently deploy and manage website tracking tags, marketing pixels, and analytics scripts without direct code modifications, centralizing data collection and accelerating marketing and analytics initiatives.
Ciena uses Adobe Experience Platform Launch to enhance their digital capabilities and improve operational efficiency.
Ciena uses lit-html to enhance their digital capabilities and improve operational efficiency.
Ciena uses jQuery to simplify client-side scripting, enabling faster and more efficient manipulation of the HTML DOM, event handling, animation, and AJAX interactions across various web browsers.
Ciena uses core-js to enhance their digital capabilities and improve operational efficiency.
Ciena uses Osano to enhance their digital capabilities and improve operational efficiency.
Ciena uses Adobe Target to enhance their digital capabilities and improve operational efficiency.
Ciena uses Adobe Experience Platform Identity Service to enhance their digital capabilities and improve operational efficiency.
Ciena uses Kaltura to leverage a comprehensive video platform for creating, managing, delivering, and interacting with live and on-demand video content, enhancing communication, learning, and engagement across all audiences.