American Girl
Consumer Goods
Company overview
American Girl is a United States-based company that creates dolls and accessories geared towards young girls. The company was founded in 1986 and is headquartered in Middleton, Wisconsin. American Girl offers an extensive line of dolls, ranging from historical figures like Samantha Parkington and Nanea Mitchell to dolls from contemporary stories. Among other products, American Girl also offers clothing, books, and furniture for their dolls. The company strives to provide a positive message through their products and promotes imaginative play, inclusivity, and strong female characters. With stores and interactive displays in various cities throughout the US, American Girl has become a well-known and beloved brand for young girls and their families.
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Technology stack
American Girl uses Open Graph to enhance their digital capabilities and improve operational efficiency.
American Girl uses HTTP/3 to enhance their digital capabilities and improve operational efficiency.
American Girl uses HSTS to enhance their digital capabilities and improve operational efficiency.
American Girl uses jsDelivr to rapidly serve web assets like JavaScript libraries and CSS frameworks from a global content delivery network, enhancing website speed, reliability, and ease of development.
American Girl uses Cloudflare to enhance the performance, security, and reliability of its web applications by leveraging a global network for content delivery, DDoS protection, and WAF services.
American Girl uses Klaviyo to leverage customer data for targeted email and SMS marketing automation, delivering personalized experiences that enhance engagement and accelerate revenue growth.
American Girl uses Flickity to enhance their digital capabilities and improve operational efficiency.
American Girl uses Swiper to enhance their digital capabilities and improve operational efficiency.
American Girl uses LazySizes to enhance their digital capabilities and improve operational efficiency.
American Girl uses core-js to enhance their digital capabilities and improve operational efficiency.
American Girl uses UsableNet to enhance their digital capabilities and improve operational efficiency.
American Girl uses Optimizely to run A/B tests and experiments, enabling data-driven optimization of digital experiences for improved engagement and conversion.
American Girl uses Klaviyo Reviews to enhance their digital capabilities and improve operational efficiency.
American Girl uses Venmo to enhance their digital capabilities and improve operational efficiency.
American Girl uses Apple Pay to enhance their digital capabilities and improve operational efficiency.
American Girl uses Cart Functionality to enhance their digital capabilities and improve operational efficiency.
American Girl uses Shopify to establish and operate its online retail presence, leveraging a comprehensive platform that simplifies store creation, product management, payment processing, and sales growth.